Cazbah Blog
More Leads. More Sales.
All of us here at Cazbah are dedicated to helping you work through your challenges in Website Development, SEO, SEM, Analytics, Content Marketing, Email Marketing, Social Media, Sales Lead Generation and a host of other small business issues.
Below, you will find an archive of articles that we’ve written about these topics. We hope that they will provide answers to your questions and that you learn a thing or two about Cazbah, the Internet and how we help our clients generate more leads and more sales every day.
Local SEO’s Increasing Importance
It is well known that Google's "Pigeon" update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though that update was...
Why Your Home Page Is Broken And What You Can Do To Fix It
The home page is no longer a gateway to your website, it’s now just one of multiple landing pages. Turn it into a page that offers value.
How to Use Pinterest for Small Business Marketing
Are you questioning whether using Pinterest for your small business marketing is right for you? We have provided a guide and step by step instructions on how to create a Pinterest account, Pinterest pins, and Pinterest boards so you can see if it will fit your needs.
5 Online Marketing Strategies for Small Business (And How to Use Them)
Marketing is a marathon, not a sprint. Online marketing takes hard, time-consuming work. So, how do you use online marketing strategies for small business website growth? Check out the next section!
You Get What You Measure: 5 Google Analytics Best Practices
Improving the online presence of your business website while continuing to optimize it for search engines is a daunting task. Here’s a list of five Google Analytics best practices to get you started using it to its full advantage:
7 Steps to Create a Marketing Plan for a Small Business
A marketing plan is solely designed to generate new customers or new leads, right? Wrong! Let’s talk more about the purpose of, and how to create, a marketing plan for a small business so you can hit the ground running!
Digital Marketing Trends in 2019 That’ll Still be Relevant in 2020
With the ever-evolving landscape of available tools and techniques, business people are required to keep up with the current trends on an almost daily basis. Check out these digital marketing trends in 2019 that you can carry into 2020 going forward.
Should I Change the Domain Name of My Website?: A Case Study
How do you know if a domain name change is the right move for your small business? Take a look at the points below to help you determine what the best move is for your business and your customers’ success:
Creating Buyer Personas Using Google Analytics
Why did you customers choose you in the first place? In order to know this, you must get to know your customers better and start creating “buyer personas”.