Cazbah Blog
More Leads. More Sales.
All of us here at Cazbah are dedicated to helping you work through your challenges in Website Development, SEO, SEM, Analytics, Content Marketing, Email Marketing, Social Media, Sales Lead Generation and a host of other small business issues.
Below, you will find an archive of articles that we’ve written about these topics. We hope that they will provide answers to your questions and that you learn a thing or two about Cazbah, the Internet and how we help our clients generate more leads and more sales every day.
How to Boost Your Quality Score in Google Ads
If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re trying to...
The “4 Vs” of Content Marketing: Knowing Google Semantic Search
There are so many content creation marketing avenues to work on and optimize your organic and paid marketing strategies, that it can sometimes seem overwhelming. Look at the big picture to see if you're achieving your main content goals, and not focusing on one...
How to Create (and Measure) KPIs to Help Your Small Business Grow
In the world of business, especially small/medium size business, there are very few things that are set in stone. Of the things that are, even fewer are in the category of “indisputably needed to succeed”. Key performance indicator (KPI) measurement is essential to plan, track, and achieve your goals.
How to Find the Right Content to Post on Social Media Platforms
As a marketer, there is an ever increasing amount of channels and platforms available to display your content on. But, it's not always easy to find the correct content for each different social media platform. One of the most popular (and most...
How to Get Started With PPI and PPC Ad Campaigns
Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract...
How to Implement Simple and Clean Website Design
Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel. Take a look at the article below to learn...
Local SEO’s Increasing Importance
It is well known that Google's "Pigeon" update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though that update was...
Why Your Home Page Is Broken And What You Can Do To Fix It
The home page is no longer a gateway to your website, it’s now just one of multiple landing pages. Turn it into a page that offers value.
How to Use Pinterest for Small Business Marketing
Are you questioning whether using Pinterest for your small business marketing is right for you? We have provided a guide and step by step instructions on how to create a Pinterest account, Pinterest pins, and Pinterest boards so you can see if it will fit your needs.