7 SEO and Website Design Tips for Every Small Business

by Olivia Casella | Jan 7, 2019 | Business Strategy, Content, Content Marketing, Digital Marketing, Google Analytics, Internet Marketing, Marketing, Mobile, Search Engine Optimization, SEO, Small Business, Website, Website Design, Website Development

  You’ve probably read the story of the Tortoise and the Hare when you were a kid. If you didn’t read it, everyone at least knows the morale, “Slow and steady wins the race”. Or if you want a more modern slogan, Nike’s “Just Do...

The Importance of Keeping Your Integrity in Small Business

by Charles (Chaz) Broersma | Jan 4, 2019 | Business Strategy, Marketing, Sales, Small Business, Social Media

  Like most great principles, the importance of integrity in business gets a lot of lip-service, but it’s seldom a true way of life, especially on the Internet. We have tuned ourselves to distrust what we read and see because frankly, so much of it is spin...

3 Best Ways to Attract New Customers That You Probably Forgot

by Cazbah Staff | Dec 19, 2018 | Business Strategy, Customer Relations, Digital Marketing, Inbound Marketing, Internet Marketing, Marketing, Small Business, Technology

In today’s environment of modern business, it can be easy to push aside “old school” habits and marketing tactics. So many of us are caught up with new technologies and ways of conducting business that we forget there’s even another way. But, the best way to attract...

Do Long Tail Keyword Research to Maximize Your Web Traffic

by Matt Smith | Dec 17, 2018 | Business Strategy, Content, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Niche Marketing, Search Engine Optimization, SEO, SERP, Website

  Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. The old days of simply plugging in a generic keyword that you want to rank for at the last minute is...

5 Crucial Steps to Website Development for Small Business

by Cazbah Staff | Nov 14, 2018 | Digital Marketing, Home Page, Internet Marketing, Marketing, Small Business, Website, Website Design, Website Development

  An effective and fully-functional website is perhaps the best selling resource your small business will ever have. You’re website is how your target audience will find you and initially connect with your business, products, and services, so you want to make a...