by Olivia Broersma | Jun 17, 2022 | Content Marketing, Sales, SEO, Small Business
I’ve been working in the Content Marketing field for a few years now and more and more I see small business owners struggling to juggle all their demands and determine what is actually a priority for their website. The bottom line is, content marketing is important...
by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design
For e-commerce and online retailers, completed purchases mean everything, especially if you’re a small business. However, many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an...
by Olivia Broersma | Jul 1, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business
A marketing plan is solely designed to generate new customers or new leads, right? Wrong! This happens to be one of the biggest misconceptions made by many small business owners out there. A well-designed marketing plan is much more just a “customer...
by Cazbah Staff | Apr 3, 2019 | Business Strategy, Content, Digital Marketing, Google Analytics, Internet Marketing, Leads, Marketing, Sales, Small Business, Website, Website Development
Your website is supposed to be a source of steady sales and revenue for your company, but this will only be possible if your website is properly optimized and you have a method to track your leads. So ask yourself, “Who’s following up on my website leads...
by Matt Smith | Mar 20, 2019 | Branding, Business Strategy, Content, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website
Your Unique Value Proposition (UVP) is what separates your small manufacturing business from your competitors. It’s what makes your small business stand out. If you don’t know what’s special about your small business and you don’t proudly declare and market...