by Cazbah Staff | Mar 4, 2020 | Digital Marketing, Internet Marketing, Marketing, Small Business, Website
A good remarketing campaign is like an affectionate dog. Hear me out…this will make sense, I promise. A dog may lay around the house minding his own business, but the minute you pay attention to the dog, it’ll follow around for the rest of the day. Once that...
by Dawn M. Smith | Feb 5, 2020 | Content, Marketing, Search Engine Optimization, SEO, SERP, Small Business, Website
When you Google a specific keyword, do you ever click results ranked on the third page of Google search results? I’ll bet you don’t. In fact, none of us bother looking beyond the top few results on the first page, let alone the second or third. The...
by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design
For e-commerce and online retailers, completed purchases mean everything, especially if you’re a small business. However, many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an...
by Cazbah Staff | Oct 30, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business
Whatever product you sell or service you provide, you undoubtedly have a specific action (or a few) you want your web visitors and prospects to complete when they visit your website. It seems more and more like an uphill battle trying to get your...
by Dawn M. Smith | Aug 23, 2019 | Digital Marketing, Key Performance Indicators
In the world of business, especially in a small or medium size business, there are very few practices that are set in stone. Of the things that are, even fewer are in the “indisputably needed to succeed” category. That said, it’s...
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