How to Implement Simple and Clean Website Design

by Cazbah Staff | Jul 31, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website, Website Design, Website Development

Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel. Take a look at the article below to learn some...

Digital Marketing Trends in 2019 That’ll Still be Relevant in 2020

by Cazbah Staff | Jun 19, 2019 | Business Strategy, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Small Business

Digital marketing techniques can be effective and will bring high returns when implemented effectively. Over the years, digital marketing has evolved and become increasingly important in order to reach your audience online. Businesses utilizing current digital...

Should I Change the Domain Name of My Website?: A Case Study

by Matt Smith | Jun 12, 2019 | Branding, Digital Marketing, Internet Marketing, Marketing, Small Business, Website

Once in awhile, I have clients who ask about changing their website domain name and rebranding their small business. In most situations, I wouldn’t recommend changing the domain name of an established site, particularly if the majority of your traffic is inbound...

Creating Buyer Personas Using Google Analytics

by Dawn M. Smith | Jun 10, 2019 | Business Strategy, Buyer Personas, Google Analytics, Internet Marketing, Marketing, Small Business, Website

  Do you really know your customer? Why did they purchase or seek services from you? Do you have any hard data to support this?  Most of you can make an assumption about who your customer is based on location and buying habits. While this information is helpful,...

5 FREE Content Management Tools for Small Businesses

by Cazbah Staff | Jun 5, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business, Website

We all love free stuff…especially if it’s valuable to us. And I would argue that small business owners and entrepreneurs love free, time saving tools most of all. Especially if those tools allow them to be more productive, efficient, and save money for...