How to Compete When You’re a Small Retail Business

by Cazbah Staff | Oct 3, 2018 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Niche Marketing, Retail, Sales, Small Business

  Many small retail business owners are slowly (and sometimes not so slowly) watching their profits being whittled away by large online retailers. Although small businesses make up the majority of companies in the U.S., they still struggle to compete with these...

The Indisputable Niche Marketing Strategy for Expansion

by Cazbah Staff | Jun 20, 2018 | Business Strategy, Customer Relations, Digital Marketing, Internet Marketing, Marketing, Niche Marketing, Small Business

  As a small niche market business, it is sometimes difficult to first break into your market, and then also keep a steady flow of sales to keep your small business profitable. When business is lean, many business owners consider branching out and expanding brand...

How to Succeed in Your Small Business Niche

by Olivia Casella | Mar 26, 2018 | Business Strategy, Customer Relations, Marketing, Niche Marketing

  Go Deep, not Wide   Starting and then sustaining a small business in today’s global market isn’t easy. In fact, if you’ve successfully gotten your business off the ground and kept it alive for a year or more, applaud yourself. You’ve done something that...

How to Find Your Niche as CEO

by Olivia Casella | Dec 15, 2017 | CEO, Niche Marketing, Small Business

  Finding your niche as CEO can be difficult. You built your company from the ground up having to do everything yourself and learning on your feet. Now that your business is more stable and has some time in, you find yourself wondering around with a false sense...

Optimize Sales Using Internet Marketing

by Olivia Casella | Dec 7, 2017 | Business Strategy, Content, Content Marketing, Email Marketing, Facebook, Internet Marketing, LinkedIn, Marketing, Marketing Data, Niche Marketing, Search Engine Optimization, SEO, Small Business, Social Ads, Social Media, Twitter, Uncategorized, Video Marketing, Website, Website Development

The days of building a business and having people just show up to buy things are long gone. It takes persistent and vigorous efforts to stay on top of the game when it comes to pulling customers. The competition is stiff no matter what size business you own. Knowing...

5 Reasons Content Is Essential For Manufacturing Marketing Plans

by Charles (Chaz) Broersma | Nov 28, 2017 | Business Strategy, Content, Content Marketing, Digital Marketing, Manufacturing, Manufacturing Marketing, Marketing Data, Niche Marketing, Small Business

  Before jumping into the realm of developing large quantities of content for your manufacturing marketing plan, you must first understand what content marketing is.   Put simply, it is a form of marketing created with the purpose of increased profitability,...