by Olivia Casella | Jan 14, 2019 | Business Strategy, Content, Internet Marketing, Manufacturing, Manufacturing Marketing, Niche Marketing, Retail, Sales, Search Engine Optimization, SEO, SERP, Small Business, Website
Rich snippets are an essential component of search engine optimization (SEO) for industrial manufacturing retailers. Rich snippets help industrial manufacturing retailer’s product, article, general web pages and search results stand out in the search engine...
by Cazbah Staff | Dec 17, 2018 | Business Strategy, Content, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Niche Marketing, Search Engine Optimization, SEO, SERP, Website
Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. The old days of simply plugging in a generic keyword that you want to rank for at the last minute is...
by Cazbah Staff | Oct 3, 2018 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Niche Marketing, Retail, Sales, Small Business
Many small retail business owners are slowly (and sometimes not so slowly) watching their profits being whittled away by large online retailers. Although small businesses make up the majority of companies in the U.S., they still struggle to compete with these...
by Cazbah Staff | Jun 20, 2018 | Business Strategy, Customer Relations, Digital Marketing, Internet Marketing, Marketing, Niche Marketing, Small Business
As a small niche market business, it is sometimes difficult to first break into your market, and then also keep a steady flow of sales to keep your small business profitable. When business is lean, many business owners consider branching out and expanding brand and...
by Olivia Casella | Mar 26, 2018 | Business Strategy, Customer Relations, Marketing, Niche Marketing
Go Deep, not Wide Starting and then sustaining a small business in today’s global market isn’t easy. In fact, if you’ve successfully gotten your business off the ground and kept it alive for a year or more, applaud yourself. You’ve done something that many others have...
by Olivia Casella | Dec 15, 2017 | CEO, Niche Marketing, Small Business
Finding your niche as CEO can be difficult. You built your company from the ground up having to do everything yourself and learning on your feet. Now that your business is more stable and has some time in, you find yourself wondering around with a false sense of...
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