The days of building a business and having people just show up to buy things are long gone. It takes persistent and vigorous efforts to stay on top of the game when it comes to pulling customers. The competition is stiff no matter what size business you own.
Knowing this, you have to go beyond the norm and think outside of the box if you want to optimize sales. Internet marketing is a set of tools that you simply can’t function without in the business world. A mastery of internet marketing techniques is essential in finding new leads and making sales. But, “internet marketing” is a pretty ambiguous term and encompasses a lot of material.
Let’s break it down!
What Is Internet Marketing?
The above term describes a suite of services that can pique the interest of prospective buyers and members. This form of marketing uses the internet as its main vessel to push advertisements to people who may respond favorably. Getting your information into the hand and minds of the appropriate audience is essential in optimizing your sales.
Advertisement methods vary in style and nature. You’ll need someone to help you pick the approach that’s best for your business and your target audience. Every internet marketing strategy has some level of effectiveness, choosing which ones are most effective for your business is the tricky part.
You have the following options:
Email marketing is one of the easiest ways to introduce people to your site, and it only takes a minimal amount of effort. It leverages people’s interests to build an email list and then sends advertisements to their email addresses. Again, email marketing isn’t completely random. You’re seeking out and emailing your target audience.
Once those individuals visit your site, they are prompted to enter an email address if they want to read any specialized material or have site access. That individual is now in your email list for future contact. That’s the easy part. Getting people to respond to your ad or buy from you is a different story.
You’ll need to figure out a way to be enticing, but not intrusive. SEO (Search Engine Optimization) can help you to focus on specific terminology and phrasing that your target audience is actively searching for on the web. After all, the pen, or in this case the keyboard, is mightier than the sword!
Your message has to be attractive from the subject line to the body. You need to be able to grab and then hold your readers’ attention. Marketingsherpa.com posted a great article that highlights this exact point. According to an EmailLabs study, “the average reader’s spending about 15-20 seconds on an email they open”, and that’s if they open it in the first place!
Careful selection and modification of your words and phrases will get your audience to give your email a couple extra seconds. Being mindful of your subject title and email body’s fluidity can be the make or break in gaining a new customer.
Video marketing is the wave of the future, so you need to learn how to ride it. People get hooked into videos because they’re short and punchy. Consumers take actions when they’re done watching them because they stay fresh in their minds. A good video is one that has the potential to go viral because it’s funny, shocking, or unique.
Video marketing involves a few key steps:
- Insert AGDs (Attention Getting Devices) such as relevant keywords or surprising statements into the titles, captions, and annotations.
- Include videos in your email marketing efforts. It’s more enjoyable for most people to watch a short video than to spend time reading skimming through another email.
Being able to get your message across in a few short minutes is key to reaching your audience. You need to make sure you’ll stand out and that they’ll remember you.
Social Media Marketing
Social media marketing involves using sites like Twitter and Facebook to draw people to the products and services. As your company grows, you may want to hire a particular individual to manage all your social media outlets.
Because of the accelerated speed at which social media is viewed, changed, and consumed, it’s imperative that your media accounts are updated at least every day, if not multiple time per day.
The hashtag is your friend! Using hashtags can link your posts from all your social media accounts together, leading viewers to see your posts on a multitude of different platforms, helping you optimize your sale audience. Using the right hashtags will make your posts more popular and accessible. Every view that you get is a new potential customer.
Affiliate marketing is an excellent way to get people to visit your site. The best part? You won’t have to lift a finger to do it.
Affiliate marketing is an arrangement that you make with a third-party where they promote your products and services, and you will pay them for every successful sale that they drive toward you. Those third party companies often know secret niches of the internet where they can best push your product and optimize sales.
Facebook is a great example of this. All those adds that pop up on the side of your wall that just so happen to match your interests? Affiliate marketing at its best! Those companies are working together to reach a common goal, your business and attention! Maybe your not as big as Facebook, but you can apply the same principles.
Like affiliate marketing, display ads are shown on another company’s website. The products or companies are usually linked in some way and there can be mutual benefit for both.
You may have to pay a certain amount of money to have them display the material, or you can agree to something reciprocal where they display some ads on your site, as well. Either way, linking yourself to another company can foster healthy business relations,strengthen connections, and open company to a wider market of potential customers.
Search Engine Optimization
Search engine optimization (SEO) is a vast assortment of processes that aim to put your website at the top of a search engine’s results.
Keyword analysis, generation, and implementation are three of the most common processes of SEO. The first step in optimizing your site is to conduct an assessment and see what techniques you’re using. You may need to update or adjust the order or type of words you’re using.
SEO words and phrases will relevant to your site and your product(s) and will correspond to what searches are being used to find products or companies similar to yours. Once they are put in place the right way, you should see an increase in page traffic. This increase in page traffic will boost your page rank.
The higher your page rank, the most page traffic you’ll see.
How You Can Start Marketing Today
You can start doing some internet marketing today by contacting a company that can help you. There are some DIY ways that you can do this, but it’s always best to let the professionals take care of that so you focus your time on growing your business and interacting with your customers.
There are many companies that help with web design, SEO, video production, and so on. Your best bet is to get into contact with a reputable company that offers all these services. You’re here already, so check us out and see how we can help you accomplish your goals! You have nothing to lose by scheduling an introductory meeting. In fact, you might run into the best deal you’ve ever heard of.