by Olivia Casella | Feb 25, 2019 | Business Strategy, Content, Digital Marketing, eCommerce, Internet Marketing, Marketing, Retail, Sales, Small Business, Website, Website Design, Website Development
Before stunning web images, dynamic graphics and videos, and appealing transitions, you need to prioritize user experience (UX) on your small business ecommerce website. User experience needs to be your primary focus when creating, redesigning, and updating...
by Olivia Casella | Jan 14, 2019 | Business Strategy, Content, Internet Marketing, Manufacturing, Manufacturing Marketing, Niche Marketing, Retail, Sales, Search Engine Optimization, SEO, SERP, Small Business, Website
Rich snippets are an essential component of search engine optimization (SEO) for industrial manufacturing retailers. Rich snippets help industrial manufacturing retailer’s product, article, general web pages and search results stand out in the...
by Charles (Chaz) Broersma | Jan 4, 2019 | Business Strategy, Marketing, Sales, Small Business, Social Media
Like most great principles, the importance of integrity in business gets a lot of lip-service, but it’s seldom a true way of life, especially on the Internet. We have tuned ourselves to distrust what we read and see because frankly, so much of it is spin...
by Charles (Chaz) Broersma | Nov 12, 2018 | Business Strategy, Buyer Personas, Marketing, Sales, Small Business
Get comfortable with saying “No”, it just might just be the best way to attract (the right) customers to your small business. It can be the most important word in your small business vocabulary. One of the most predominant issues that small...
by Cazbah Staff | Nov 5, 2018 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website, Website Analytics
74% of small businesses do NOT use e-commerce to transact business on their website! But, many of them also don’t use an online lead management tool either, and that’s where the problem occurs. It’s great when we get a customer who has an ecommerce...
by Charles (Chaz) Broersma | Oct 29, 2018 | Business Strategy, Sales, SBA - Small Business Administration, Small Business
If there’s anything that’s become extraordinarily clear in the recent past regarding our economy, it’s the importance of small business in the U.S. Small business represents the majority on multiple levels of the U.S. economy. From...