by Olivia Casella | Jan 23, 2019 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics
As we head into another New Year, everywhere you turn are posts and stories reminding you to look back at the past to see how much you’ve changed and grown. There are “Year In Review” articles and clips, the 10 year photo challenge has taken over social...
by Olivia Casella | Nov 7, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics
Do you know who your website audience is? Small businesses aren’t limited to the customers down the street thanks to modern shopping options. When is the last time you looked at your Google Analytics Audience reports? Do you even know where to go to find...
by Cazbah Staff | Oct 1, 2018 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, SEO, SERP, Website Analytics
I have worked at Cazbah for over 10 years. At least once a month, every year I have had a customer call me in a panic with one of the following statements, “I haven’t received any sales from my website in the last week! I checked my web traffic and I am not...
by Matt Smith | Sep 26, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Marketing, Website Analytics
The key to maintaining a successful and growing business is to understand and then connect with your target audience. But once you develop buyer personas, send out surveys, and have face to face meetings, how do you specifically interact with specific groups of...
by Cazbah Staff | Sep 19, 2018 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, Website, Website Analytics, Website Design, Website Development
According to codeinwp.com, WordPress is currently the most popular CMS in the world. And, WordPress offers 50,000+ downloadable plug-ins that can be added to web pages with more being added every day. Clearly this is a popular system with a strong following. We...
by Cazbah Staff | Jul 9, 2018 | Analytics, Business Strategy, Digital Marketing, Google Analytics, Internet Marketing, Marketing, Small Business
If you’re using Google Ads to increase your visibility in SERPs, you need a way to check if those ads are effective. You can link your Ads and Analytics accounts together to ensure you’re getting the most from your marketing efforts. ...