Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is often viewed as something akin to digital magic. Many people think if they hire the right organization who specializes in SEO, all it takes is a little fairy dust on their website to achieve first page rank on Google for all the keywords they feel are important.
In the early days of websites and SEO, it was not hard to trick the search engines with dishonest “black hat” tactics. Since then, all the top search engines have updated their algorithms to recognize, and subsequently combat black hat SEO. Google’s Penguin and Panda updates represent two of the more notable and effective efforts to rid their search results of these black hat techniques.
So what does work? The same thing that has worked for hundreds of years in the real world; your Brand Message and Unique Value.
What is a small business to do then? The first step is to work with someone who understands search engine best practices, and can effectively utilize your website to get your Brand Message and Unique Value in front of your prospects and customers online.
At Cazbah, we accomplish this by showing you how to develop good Content, give that content Visibility, then Measuring the performance of that content.
Content, Visibility, and Measurement are the focus of the Cazbah SEO strategy:
Think about it for a second. Why do you go to someone’s website? It’s probably because they have the right product or service for the right price, or they have the unique information you need to make your buying decision. You would be surprised to see how many websites have neither, yet still expect to get excellent search engine ranking for their website.
With the Cazbah Advanced or Ultimate programs, your IMC (Internet Marketing Consultant) will show you what content on your site is the most important, and how to go about developing that content in a way that gives your company the best possible chance of being found in the search engines.
Once you have great content, we make sure it can be found. Having it visible to the search engines, and other important websites on the internet, is very important. Here are some of the things we do to give your content visibility:
- Sitemap submissions with Google and Bing
- Keyword research
- On-page Search Engine Optimization (SEO)
- Local Optimization
- Email Marketing
- Article/Blog submissions
- Pay Per Click Advertising
- Directory Submissions
- Press Releases
Once your content is visible on the internet, how do you know if it’s performing for you? Knowing what to measure makes all the difference. Your IMC will help you identify your KPIs (Key Performance Indicators), so you know what to measure.
Maybe it is sales. Perhaps a quote request, document download, or even a phone call. It very well may be all of those things! Your IMC will work with you to identify and measure the right KPIs, so you know if your website and SEO strategy is working.
Cazbah uses Google Analytics and a host of other analysis tools to help us measure the performance of your KPIs and your website overall. Every month, your dedicated IMC will review both short and long term data in order to have a complete view of your performance online.
Truly understanding performance can take some time. However, Cazbah knows how to turn the data from your website into actionable information, enabling you to get the most out of your online presence.
Your website has a voice. It is the voice of your customer. Are you listening? Your Cazbah IMC is eager to introduce you to your website customers. Contact us today and start taking advantage of the internet as your primary digital marketing medium.
Search Engine Optimization Articles by Cazbah
Many small business will seek out the easiest and fastest way to optimize their site in order to move on. However, the small businesses that take their route will end up paying for it later. Long story short, good SEO for small business websites takes time.
Rich snippets are an essential component of search engine optimization (SEO) for industrial manufacturing retailers. Rich snippets are a great SEO tool for small business industrial manufacturers because it highlights your page results and separates you from your competitors. Let’s get started!
You need to concentrate on the “little things” for your small business like search engine optimization, user friendly website design, and optimized page content if you want to gain the lead in the long run. Check out these 7 easy SEO and website design tips that you can implement right now!
Oftentimes I work with clients that have prioritized content creation on their website, but are only asking about long tail keyword research after the fact. Long tail keyword research needs to dictate content, not just supplement it.
YouTube video optimization is an essential part of any well developed content marketing campaign that small business need to take advantage of. If you haven’t started producing videos for your business, or you have but you don’t yet have a YouTube channel created, this article’s for you! Let’s take it from the top:
In today’s fast paced world, your content marketing methods need to always be evolving to keep up with viewer patterns and demands. Learning how to create an effective infographic (with a few special steps later on) is how you can dominate the content in your niche. Interested? Read on to get the whole picture!
Every page on your website could be considered a landing page! This is why it’s essential for online retailers to take full advantage of their product pages and convert them into optimize ecommerce landing pages.
As much as SEO ranking factors are manifold, there are those that are far more important than others. These are the ones you should concentrate on first to improve your SERP ranking:
Loss of rank is often the first conclusion small business owners jump to when outcomes don’t go their way online. But, it typically has nothing to do with a web site traffic problem. So what are some of the typical reasons for losing traffic on a site and how do you fix them? Stay with me!
Voice Search is rapidly becoming a major form of internet search. But how can you optimize your website and webpages to make sure you appear in a spoken result? Is SEO dying, is it time to move on? Well, yes and no. Let’s break it down.