Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is often viewed as something like to “digital magic”. Many people think if they hire the right organization who specializes in SEO, all it takes is a little fairy dust on their website to achieve first page rank on Google for all the keywords they feel are important.
That’s not exactly how it works.
In the early days of websites and SEO, it wasn’t hard to trick search engines with dishonest “black hat” SEO tactics. Since then, the top search engines have updated their algorithms to recognize and combat “black hat SEO”.
So what does work?
The first step is to work with someone who understands search engine best practices and can effectively utilize your website to get your brand message and unique value in front of your prospects and customers online.
At Cazbah, we accomplish this by showing you how to develop comprehensive content, how to give that content visibility and then measure the performance of that content.
Content, Visibility, and Measurement are the focus of the Cazbah SEO strategy:
Think about it for a second, why do you go to someone’s website? It’s probably because they have the right product or service for the right price or they have the unique information you need to make your buying decision. You would be surprised to see how many websites have neither and yet still expect to get excellent search engine ranking for their website.
With the Cazbah Advanced or Ultimate programs, your IMC (Internet Marketing Consultant) will show you what content on your site is most important and how to go about developing that content in a way that gives your company the best possible chance of being found online.
Once you have great content, we make sure it can be found by your specific target audience. Having it visible to the search engines, and other important websites on the internet, is very important. Here are some of the things we do to give your content visibility:
- Sitemap submissions with Google and Bing
- Keyword research
- On-page Search Engine Optimization (SEO)
- Technical SEO
- Local Optimization
- Email Marketing
- Article/Blog submissions
- Pay Per Click Advertising
- Directory Submissions
- Press Releases
Once your content is visible on the internet, how do you know if it’s performing for you? Knowing what to measure makes all the difference. Your IMC will help you identify your KPIs (Key Performance Indicators), so you know what to measure.
Maybe it is sales. Perhaps a quote request, document download, or even a phone call. It very well may be all of those things! Your IMC will work with you to identify and measure the right KPIs, so you know if your website and SEO strategy is working.
Cazbah uses Google Analytics and a host of other analysis tools to help us measure the performance of your KPIs and your website overall. Every month, your dedicated IMC will review both short and long term data in order to have a complete view of your performance online.
Truly understanding performance can take some time. However, Cazbah knows how to turn the data from your website into actionable information, enabling you to get the most out of your online presence.
Your website has a voice. It is the voice of your customer. Are you listening? Your Cazbah IMC is eager to introduce you to your website customers. Contact us today and start taking advantage of the internet as your primary digital marketing medium.
Search Engine Optimization Articles by Cazbah
I’ve been working in the Content Marketing field for a few years now and more and more I see small business owners struggling to juggle all their demands and determine what is actually a priority for their website. The bottom line is, content marketing is important...
We've all heard that “Content Is King.” If you haven’t heard that before, then allow this to be your awakening. Nothing happens on the Web without quality content! Think about it, what brings a searcher to your site over a competitor's? The answer: 1)...
When you Google a specific keyword, do you ever click results ranked on the third page of Google search results? I'll bet you don’t. In fact, none of us bother looking beyond the top few results on the first page, let alone the second or third. The top...
Everyone wants to be number one in Google search results. We work hard to compete in Google SERPs to gain coveted organic traffic and just when we think we may have the formula figured out on how to do so, Google alters their algorithm again. It seems...
Quite often, I receive new clients who come to Cazbah right after working with another marketing company. In those situations, if they already have an existing website, I thoroughly review it to see what is and isn’t working. More often than not, I...
If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re...
It is well known that Google's "Pigeon" update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though that update was...
Improving the online presence of your business website while continuing to optimize it for search engines is a daunting task. Here’s a list of five Google Analytics best practices to get you started using it to its full advantage:
Are you a small business farmer who’s yet to jump on the digital marketing train? Modern digital marketing practices are what small farmers can rely on to remain relevant in today’s economy.
The best website structure for SEO is using a simple navigation and page layout to draw and retain visitors to your small business, ecommerce website. If you’re wondering what this entails and how it can help you increase your customer conversion rate, stay with me.