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Email Marketing

The days of sending out brochures and tri-fold mailers are over. Well, that’s not entirely true. You just threw a couple away this morning… SMART Internet Marketers know that there is a much better way to deliver their brand message and unique value to their target customers. A method that will consistently produce double-digit response rates! That better way is eMail marketing; sending targeted emails to a specific list of recipients.

Email Marketing is the most effective way for you to establish and maintain regular and frequent contact with your existing and prospective customers. It is an ideal marketing medium for you to enhance existing customer relationships through loyalty programs or promotions. It’s a great way to increase awareness and promote your brand as well as generating new customers.

As with everything else that you do on the Web, there is a right-way to do it, and a wrong-way. Your Cazbah Internet Marketing Consultant (IMC) will ensure that you always do it the right way. We developed our first Email Marketing interface in 2001 and since then we have continuously improved our processes for ensuring our customers’ successful email marketing campaigns.

Your Cazbah IMC will work directly with you to ensure that you are taking full advantage of Email Marketing as a principle part of your Internet marketing mix. They will provide you with expert advice on the right way to build an email list. Working with the Cazbah production team, they will design the emails and develop the email campaigns that will be sent to your targeted list of recipients.

Utilizing the analytical tools within Cazbah’s Email Marketing interface, your Account Manager will track each email campaign down to the individual recipient. They will determine how many people received it, read it, how many read it more than once and who forwarded it to someone else.

Your Cazbah IMC can also see who clicked on the links in your emails and who visited your new website. Using the analytics function of your website they can also see where website visitors went and what web pages they looked at.

Knowing that you are being effective with your Email marketing is all important. In a word, your account manager will tell you everything about your Email Marketing campaigns.

CAN-SPAM Act

This is serious business. As we mentioned, there is a right way and a wrong way. If you do it the wrong way, you could get flagged as a Spammer, get severely fined or, end up on the wrong side of a lawsuit. Not good! Your Cazbah Account Manager will ensure that all of the email campaigns that we design and send on your behalf are in compliance with the CAN-SPAM Act.

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