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Local Optimization

local_search_optimizationDo your sales depend on “foot-traffic” through the front door of your small business? If so, then Local Optimization is something we need to pay very close attention to. Local Optimization is a branch of online marketing that caters to small businesses that rely on a specific geographic region or community for their sales.

Did you know:

  • 97% of consumers who shop locally search for local businesses online
  • 50% of smartphone users who do a local search visit a store withing a day of their search
  • 54% of smartphone users search for business hours
  • 53% of smartphone users search for directions to a local store
  • 50% of smartphone users search for the local store address
  • 45% of tablet and computer users search for availability of products at a local store

These stats prove how important it is to be found when consumers are conducting local searches for businesses like yours.  When a local search is done, it is critical that all your business information is correct and consistent with all the local directories that supply the search engines with your business information.  (See the local search ecosystem diagram above)  If your business information is not correct across the internet you are much less likely to come up when a consumer does a local search for a business like yours.

How consistent is your local business information with the local business directories?

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CLICK HERE to visit our
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Local Optimization is a vital marketing tactic for any small business that depends on local customers for their sales. It takes time and knowledge but, it will make your small business stand out above your competition, ultimately driving more traffic to your website and through your front door.


Local Search Articles by Cazbah

Create A Marketing Map That Drives Conversion

  Implementing a new digital marketing campaign can be both exciting and worrisome.  This is where having a marketing map comes in! Will it work? What kind of reaction can you expect from customers? Will the Return On Investment (ROI) make it worthwhile? All of...

A Few Great Tips For Creating A Landing Page That Converts

If you’re thinking about creating a new landing page for your website to promote a new service or product, or to collect qualified leads, you’re probably wondering the best way to do it. Luckily there are a number of ways that you can create an engaging page that will...

Getting To The Top Of The First Page On Google

When you Google a specific keyword, do you ever click websites ranked on the third page of Google search results? I'll bet you don’t. In fact, none of us bother looking beyond the first few results on the first page, let alone the second or third. Top of first page on...

How To Use Google To Boost Your Local Search Results

Local Search - As a business owner, you have probably at one time searched your company name online to see how it appears in the search results. Interestingly, many other people and potential clients do the same both on mobile and desktop in a local search for reviews...

Organic Rank: Stop Searching, Start Researching

Way too often have I had conversations start with the client saying “when I searched for ___, we didn’t show up where I think we should be.” If you have ever tried to identify your rank for as specific search query by conducting a common Google search, you’re guilty....

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