Do your sales depend on foot traffic through the front door of your small business? If so, then local optimization is something you need to pay close attention to. Local optimization is a branch of online marketing that caters to small businesses that rely on a specific, geographic region or community for their sales.
Did you know:
- 97% of consumers who shop locally search for local businesses online
- 50% of smartphone users who do a local search visit a store within a day of their search
- 54% of smartphone users search for business hours
- 53% of smartphone users search for directions to a local store
- 50% of smartphone users search for the local store address
- 45% of tablet and computer users search for availability of products at a local store
These stats prove how important it is to be found when consumers are conducting local searches for businesses like yours. When a local search is done, it’s critical that all your business information is correct and consistent within all directories that supply search engines with your business information. If your business information isn’t correct across the web, your business is much less likely to come up when a consumer does a local search.
Local optimization is a vital marketing tactic for any small business that depends on local customers for their sales. It takes time, but it will make your small business stand out above your competition, ultimately driving more traffic to your website and through your front door.
Local Search Articles by Cazbah
It is well known that Google's "Pigeon" update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though that update was...
Local search optimization is one of the easiest ways to gain repeat customers for your business because you can target your regional area. Many small businesses are so preoccupied with expanding their market beyond their local presence that they often overlook the potential gold mine they’re sitting on.
Search engine optimization (SEO) is facing new challenges in the age of personalization. As the modern online consumer begins to demand more personalized service from the companies they patronize, the idea of a personalized SEO SERP is becoming more prevalent.
A marketing map will clarify your strategy. With everyone pulling in the same direction your conversion rates will go up as will your bottom line.
SEO practices change all the time and therefore, you have to find new ways to always dominate, especially in local search results. Below is a compilation of ways you can use to optimize your on and off-site strategies, so you appeal to clients who may be searching for your business locally.