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Local Optimization

local_search_optimizationDo your sales depend on “foot-traffic” through the front door of your small business? If so, then Local Optimization is something we need to pay very close attention to. Local Optimization is a branch of online marketing that caters to small businesses that rely on a specific geographic region or community for their sales.

Did you know:

  • 97% of consumers who shop locally search for local businesses online
  • 50% of smartphone users who do a local search visit a store withing a day of their search
  • 54% of smartphone users search for business hours
  • 53% of smartphone users search for directions to a local store
  • 50% of smartphone users search for the local store address
  • 45% of tablet and computer users search for availability of products at a local store

These stats prove how important it is to be found when consumers are conducting local searches for businesses like yours.  When a local search is done, it is critical that all your business information is correct and consistent with all the local directories that supply the search engines with your business information.  (See the local search ecosystem diagram above)  If your business information is not correct across the internet you are much less likely to come up when a consumer does a local search for a business like yours.

How consistent is your local business information with the local business directories?

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Local Optimization is a vital marketing tactic for any small business that depends on local customers for their sales. It takes time and knowledge but, it will make your small business stand out above your competition, ultimately driving more traffic to your website and through your front door.


Local Search Articles by Cazbah

Local SEO’s Increasing Importance

    It is well known that Google's "Pigeon" update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though that update was...

The Small Business Guide to Local Search Optimization

Local search optimization is one of the easiest ways to gain repeat customers for your business because you can target your regional area. Many small businesses are so preoccupied with expanding their market beyond their local presence that they often overlook the potential gold mine they’re sitting on.

What Personalization Means for SEO SERPs

Search engine optimization (SEO) is facing new challenges in the age of personalization. As the modern online consumer begins to demand more personalized service from the companies they patronize, the idea of a personalized SEO SERP is becoming more prevalent.

How To Use Google To Boost Your Local Search Results

SEO practices change all the time and therefore, you have to find new ways to always dominate, especially in local search results. Below is a compilation of ways you can use to optimize your on and off-site strategies, so you appeal to clients who may be searching for your business locally.