by Olivia Casella | Jun 18, 2018 | Branding, Business Strategy, Customer Relations, Digital Marketing, Inbound Marketing, Marketing, Sales, Small Business
It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to convert...
by Olivia Casella | Apr 30, 2018 | Business Strategy, Buyer's Journey, Content, Content Marketing, Customer Relations, Digital Marketing, Inbound Marketing, Internet Marketing, Sales, Small Business, Website, Website Development
There are a lot of articles out there about how you can achieve small business success. Some articles talk about the best networking connections or the best research tools, and while those are definitely factors, the truth is much simpler than that. Back to the...
by Olivia Casella | Apr 27, 2018 | Buyer Personas, Content, Content Marketing, Digital Marketing, Inbound Marketing, Internet Marketing, Marketing, Sales
You need to continue to attract customers to your business if you want to grow and remain successful, that’s a no brainer. But, you need the right customers. This is where inbound marketing practices come in handy. Concentrate your content marketing...
by Olivia Casella | Apr 23, 2018 | Business Strategy, Customer Relations, Inbound Marketing, Marketing, Sales, Small Business
Throughout The Office, the beloved character Michael Scott has graced us with several memorable life quotes to live by. Yes, The Office is just a comedic show, but if we dive a little deeper into the characters, we can actually learn some valuable business lessons....
by Charles (Chaz) Broersma | Mar 23, 2018 | Digital Marketing, eCommerce, Inbound Marketing, Marketing, Sales, Small Business, Social Media, Website Design
Website creativity is important and can boost your website’s ranking and performance. Just don’t let website creativity get in the way of your users’ experiences. In website development, it’s important to keep in mind that your...
by Charles (Chaz) Broersma | Mar 9, 2018 | Content, Customer Relations, Digital Marketing, eCommerce, Inbound Marketing, Internet Marketing, Marketing, Small Business, Website Design, Website Development
Discussing the Cazbah internet marketing process to business owners in manufacturing and industrial distribution recently reminded me of the Peter Principle definition which generally states, “Employees within a business will rise to their own level of...