by Olivia Casella | Mar 5, 2018 | Business Strategy, Content, Content Marketing, Digital Marketing, Google Analytics, Inbound Marketing, Internet Marketing, Link Building, Marketing Data, Sales, SEO, Small Business, Social Media, Website, Website Analytics, Website Design, Website Development
In a small business, every penny counts. If you’re an entrepreneur, you undoubtedly have had to make financial sacrifices in order to fund your business and pay all the bills that go with it. When you decide to start your own business, there’s a lot of...
by Charles (Chaz) Broersma | Feb 23, 2018 | Business Strategy, Customer Relations, Inbound Marketing, Internet Marketing, Small Business
“There’s gold in them there hills!” This was quite literally the rally cry that swept the nation after gold was discovered at Sutter’s Creek. By 1864 the gold rush had ended, leaving in its wake tens of thousands of broken men and women...
by Olivia Casella | Feb 5, 2018 | Branding, Business Strategy, Customer Relations, Digital Marketing, Employees, Inbound Marketing, Internet Marketing, Marketing, Small Business
Transparency. Especially now, there seems to be an ever growing outcry for it in government, business, and society as a whole. But why does it matter so much and why is everyone seemingly obsessed with it? Simply put, transparency likens itself to...
by Charles (Chaz) Broersma | Feb 2, 2018 | Business Strategy, Customer Relations, Digital Marketing, Inbound Marketing, Marketing, Sales, Technology
As much as technology connects people, it also separates them. Advances like Facebook, Skype, Google Hangouts, and other online meeting tools are great ways to bring people together who are geographically separated, but at what point do we start using these...
by Olivia Casella | Jan 29, 2018 | Business Strategy, Content Marketing, Inbound Marketing, Marketing, Sales, Small Business, Social Media, Technology
Business related podcasts are a great way to stay connected with industry influencers and updated on current topics. The quantity and availability of podcasts seems to never end. There’s a podcast for every topic, industry, or affiliation you can imagine. So,...
by Olivia Casella | Jan 19, 2018 | Buyer's Journey, Content, Content Marketing, Customer Relations, Inbound Marketing, Reviews, Sales, SEO, Small Business
Unlike the Broadway musical of the same name, the AIDA that I am referring to is not the story of the timeless love between a Nubian princess and an Egyptian prince, but rather the 4 “timeless” fundamental elements of effective marketing...