by Cazbah Staff | Sep 16, 2019 | Digital Marketing, Internet Marketing, SEM / PPC, SEO, Small Business, Website
If you’re investing in paid search advertising or PPC, then you are probably familiar with Google Ads “Quality Score” metric. Google assigns each keyword a Quality Score to indicate how well your website matches the queries and keyword phrases you’re...
by Cazbah Staff | Aug 7, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business
Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract...
by Olivia Broersma | Mar 18, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Marketing Data, Sales, Small Business, Website
Since Google search makes up the vast majority of web search traffic by volume, Google Ads can return enormous results for countless search terms. Your small businesses can leverage the power of Google Ads to increase the amount of traffic coming to your...
by Dawn M. Smith | Jan 20, 2015 | Business Strategy, Buyer's Journey, Internet Marketing, Marketing, Sales
Remarketing email drip campaigns and using website remarketing tactics is becoming an increasingly popular method of creating brand awareness for many small businesses. Remarketing allows you to extend your email marketing campaigns and better connect with your...