Remarketing is becoming more and more popular in terms of creating brand awareness for many businesses. It is a clever way to position ads in front of qualified leads that had previously opened your email or visited your website. By doing so, you create awareness and keep your brand front and center at all times.
DRIP Marketing PLUS Remarketing
You begin the steps associated with DRIP Marketing. So what happens to those who never made it through the funnel? Wouldn’t it be nice if there was a way to get a second chance? Well, you can. By combining DRIP Marketing with Remarketing strategies, those who were interested enough to open your email correspondence will begin seeing customized ads while browsing the web. It helps you maintain a constant presence in front of your prospects/customers to increase your opportunities and drive more results.
User Defined → Email Is Sent → Viewer Opens Email (cookie dropped) → Ads Begin Displaying
Website PLUS Remarketing
Users come and users go on the website. Even those that take the time to browse through some of your products/services – and a majority of them leave without converting. Over the years, many businesses have spent a great deal of advertising dollars trying to figure out the keywords used and where their prospects/leads would be searching in effort to pre-target them. The guessing game is now a thing of the past. Technology has given us the ability to market smarter, not harder. Integrating Remarketing with your website allows you to continue marketing to those who visit your site, even after they’ve left. This gives every business the ability to continue branding and educating prospects/customers about the products and or services being offered.
User Visits Site → User Leaves Site → Ad Begin Displaying (while performing other online activities)
The first step in understanding which strategy is right for you. It may be DRIP Remarketing, Site Remarketing or maybe a combination of the two. Next step would be to segment your target audience based on services/products. This will allow you to be more specific with your marketing strategy. The more targeted you are with your Remarketing Strategy, the better chance you have with increasing the overall leads and revenue for your business online.