by Charles (Chaz) Broersma | May 25, 2018 | Blog, Business Strategy, Content, Content Marketing, Digital Marketing, Internet Marketing
Content is king. Ok great, but many small businesses still aren’t publishing content, regardless of how much emphasis is placed on it. A major reason for this is a lack of understanding content marketing, what content actually is, and the lack of an...
by Olivia Casella | May 14, 2018 | Business Strategy, Content, Customer Relations, Employees, Marketing, Small Business
I have a degree in Anthropology and a certification in Applied Business Anthropology (or just “business anthropology”), and I work for an internet marketing small business. Contrary to popular belief, anthropologists aren’t confined to dark museum corners...
by Olivia Casella | May 2, 2018 | Business Strategy, Content, Content Marketing, Google Algorithm, Internet Marketing, SEO
If there is one thing an online entrepreneur learns after a short time in the game it’s that, when it comes to SEO, nothing ever remains the same for long. Though keep in mind that quality content never goes out of fashion. It’s the manner in which the content is...
by Olivia Casella | Apr 27, 2018 | Buyer Personas, Content, Content Marketing, Digital Marketing, Inbound Marketing, Internet Marketing, Marketing, Sales
You need to continue to attract customers to your business if you want to grow and remain successful, that’s a no brainer. But, you need the right customers. This is where inbound marketing practices come in handy. Concentrate your content marketing...
by Dawn M. Smith | Apr 25, 2018 | Business Strategy, Content, Content Marketing, Marketing, SEO, SERP
If you own or operate a business, then you already know how important search engine optimization (SEO) is to your success. It’s likely you’ve already created a list of keywords you include in almost every piece of content for the internet. You also have...