by Cazbah Staff | Jul 31, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website, Website Design, Website Development
Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel. Take a look at the article below to learn...
by Matt Smith | Jul 29, 2019 | Internet Marketing, Local SEO, SEO
It is well known that Google’s “Pigeon” update in 2014 included an algorithm change that improved their location and distance ranking framework, leading many to focus more on local SEO (search engine optimization) efforts. Even though...
by Matt Smith | Jul 24, 2019 | Content, Facebook, Home Page, Internet Marketing, Landing Page, Mobile Search, Small Business, Video Marketing, Website, Website Design, Website Development
Once upon a time, your homepage was the starting point for all your customers. They got your URL from a business card, in an email, or from a friend. A quick search online would bring them to your website homepage. It was the front door to your business online....
by Olivia Casella | Jul 15, 2019 | Internet Marketing, Marketing, Uncategorized
For several years at Cazbah, we’ve put together a team to participate in the J.P. Morgan Corporate Challenge here in the Rochester area. This race is about a 5K, so it is a nice, comfortable distance for reasonably novice runners. Not to mention it’s a...
by Olivia Casella | Jul 1, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business
A marketing plan is solely designed to generate new customers or new leads, right? Wrong! This happens to be one of the biggest misconceptions made by many small business owners out there. A well-designed marketing plan is much more just a “customer...
by Cazbah Staff | Jun 19, 2019 | Business Strategy, Content Marketing, Digital Marketing, Internet Marketing, Marketing, Small Business
Digital marketing techniques can be effective and will bring high returns when implemented effectively. Over the years, digital marketing has evolved and become increasingly important in order to reach your audience online. Businesses utilizing current...