15 Secrets to Ensure Customer Retention and Loyalty

by Olivia Casella | Jun 18, 2018 | Branding, Business Strategy, Customer Relations, Digital Marketing, Inbound Marketing, Marketing, Sales, Small Business

It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to convert...

3 Actions to Accelerate the Customer Purchase Decision Process

by Charles (Chaz) Broersma | Jun 15, 2018 | Business Strategy, Customer Relations, Internet Marketing, Marketing, Sales, Small Business

Whether a person goes online to purchase a product, come to your store, or picks up the phone, there are a few essential things they need before they hand over the plastic. No one has the tolerance for pushy advertising, slick talkers, and misleading ads anymore....

How to Respond to Negative Feedback From Customers

by Cazbah Staff | May 16, 2018 | Branding, Business Strategy, Customer Relations, Reviews, Small Business

Taking the High Road: How to Filter Through Your Feedback Knowing how to respond to negative feedback from a customer, whether it comes in the form of online reviews, comments, emails etc, isn’t always easy to handle. If you’re dealing with negative feedback, you can...

Business Anthropology’s Place in the Corporate World

by Olivia Casella | May 14, 2018 | Business Strategy, Content, Customer Relations, Employees, Marketing, Small Business

I have a degree in Anthropology and a certification in Applied Business Anthropology (or just “business anthropology”), and I work for an internet marketing small business. Contrary to popular belief, anthropologists aren’t confined to dark museum corners or...

The 5 Cs: Your Guide to Online Small Business Success

by Olivia Casella | Apr 30, 2018 | Business Strategy, Buyer's Journey, Content, Content Marketing, Customer Relations, Digital Marketing, Inbound Marketing, Internet Marketing, Sales, Small Business, Website, Website Development

There are a lot of articles out there about how you can achieve small business success. Some articles talk about the best networking connections or the best research tools, and while those are definitely factors, the truth is much simpler than that. Back to the...