Creating Buyer Personas Using Google Analytics

by Dawn M. Smith | Jun 10, 2019 | Business Strategy, Buyer Personas, Google Analytics, Internet Marketing, Marketing, Small Business, Website

  Do you really know your customer? Why did they purchase or seek services from you? Do you have any hard data to support this?   Most of you can make an assumption about who your customer is based on location and buying habits. While this information is...

10 Commandments of a Good Infographic

by Matt Smith | Jan 24, 2018 | Big Data, Buyer Personas, Content, Digital Marketing

    Although data surrounds us everywhere we go, it’s often hard to comprehend the numbers. However, when we put it into a story, like an infographic, it’s much easier to understand. Infographics are one of the most effective storytelling tools...

Know Your Buyer (B2B Buyer Personas)

by Cazbah Staff | Jan 9, 2018 | Business Strategy, Buyer Personas, Customer Relations, Small Business

If you own or operate a business, then having a clear idea of who your customer is can bring you a lot more success than you’re currently having. If you don’t, you could miss out on significant opportunities to grow your company. Furthermore, your...

101 Guide to Creating a Target Audience Marketing Index

by Olivia Broersma | Sep 16, 2014 | Business Strategy, Buyer Personas, Digital Marketing, Internet Marketing, Marketing, Small Business

  The secret to having and sustaining a small business is informed target audience marketing. If you don’t know who your customers are or what they are interested in, you will waste a lot of money advertising to the wrong people. While there are limitless ways...