5 Marketing Mistakes And How To Avoid Them

by Charles (Chaz) Broersma | Nov 9, 2017 | Business Strategy, Internet Marketing, LinkedIn, Marketing, SEO, Small Business, Website Analytics, Website Design, Website Development

  Are you a business owner, self-employed professional, freelancer, or some other type of small business trying to make it big in your niche? The high likelihood is that as a small business owner you aren’t a marketing expert, and that’s OK.   It’s also...

Plan Ahead with KPI’s

by Cazbah Staff | Jan 24, 2017 | Business Strategy, Website Analytics

As Internet Marketing Consultants at Cazbah, one of our goals is to understand our customer’s business objectives, in order to trace that back to digital marketing performance. Quite often, our SMB (Small and Medium Business) customers will answer that question with...

3 Google Analytics Dashboards To Measure Website Performance

by Cazbah Staff | May 12, 2016 | Website Analytics

  Google Analytics Dashboards are a great way to view high level analytical data from your website. Very often, small business owners don’t have the time to go through all their website analytical data to see what is happening with their site.   Before that...

How to Block Spam Traffic in Google Analytics (Using Segments and Filters)

by Cazbah Staff | Mar 24, 2015 | Analytics, Digital Marketing, Google Analytics, Internet Marketing, Small Business, Website, Website Analytics

  Spam traffic is more than just annoying, it can be a serious security and performance risk to your small business website too. This isn’t just a problem for large companies and big business websites, it’s a common plague for small business websites...

Selecting Keywords for SEO (Long Tail and LSI Keywords)

by Charles (Chaz) Broersma | Aug 18, 2014 | Business Strategy, Digital Marketing, Internet Marketing, SEO, Small Business, Website, Website Analytics

  Search Engine Optimization (SEO) is a complex topic that involves every aspect of your site. If your website and web pages are going to be successful, you need to be selecting keywords for SEO.   For many of my clients, organic search traffic accounts for...