by Charles (Chaz) Broersma | Jul 16, 2018 | Buyer Personas, Customer Relations, Marketing, Sales, Small Business
If you are going to succeed on the web, be it as a manufacturer, retailer, dealer / distributor, consultant, or whatever, it is essential that you specifically identify who your prospective customers are. This is the foundation of a successful target marketing,...
by Charles (Chaz) Broersma | Jun 29, 2018 | Content Marketing, Customer Relations, Email Marketing, Internet Marketing, Marketing
Email marketing is an excellent way to get a hold of customers and generate new business leads. But many small businesses fall into common bad practices in their hurry to make connections. Here are some of the best email marketing strategies that will come in...
by Olivia Casella | Jun 25, 2018 | Business Strategy, Buyer Personas, Content, Customer Relations, Digital Marketing, Internet Marketing, LinkedIn, Social Media
Social media is a part of many people’s everyday lives and LinkedIn is especially a favorite for many business professionals. Social Media Marketing (SMM) is a great way for you to get more involved with prospects and customers online to grow your marketing...
by Cazbah Staff | Jun 20, 2018 | Business Strategy, Customer Relations, Digital Marketing, Internet Marketing, Marketing, Niche Marketing, Small Business
As a small niche market business, it is sometimes difficult to first break into your market, and then also keep a steady flow of sales to keep your small business profitable. When business is lean, many business owners consider branching out and expanding brand...
by Olivia Casella | Jun 18, 2018 | Branding, Business Strategy, Customer Relations, Digital Marketing, Inbound Marketing, Marketing, Sales, Small Business
It’s never an easy process to grab the attention of a prospect and consistently maintain customer retention and loyalty to a specific brand. However, customer retention and loyalty needs to be a top priority for marketers, or customers you worked endlessly to convert...
by Charles (Chaz) Broersma | Jun 15, 2018 | Business Strategy, Customer Relations, Internet Marketing, Marketing, Sales, Small Business
Whether a person goes online to purchase a product, come to your store, or picks up the phone, there are a few essential things they need before they hand over the plastic. No one has the tolerance for pushy advertising, slick talkers, and misleading ads...