Olivia Casella
Olivia is the newest member of the Cazbah team! Although she's new, she's been around small businesses all of her life. As the content marketing manager for Cazbah, Olivia knows what it takes to be successful on the Web. Her job is to ensure that a steady stream of relevant, high value content is being regularly produced and distributed to our customers, community members and prospects.
by Olivia Casella | Oct 22, 2018 | Business Strategy, Internet Marketing, Marketing, Marketing Data
The new year is upon us! Do you have a marketing plan outline for your small business? If not, now is the time to start thinking about your goals and plans for the upcoming year. It is easy to get off track without a plan. Especially for small business...
by Olivia Casella | Sep 28, 2018 | Business Strategy, Employees, Small Business, Time Management, Training
I work with many small business owners, and the number one complaint I hear is that they don’t have enough time to focus on their website, to write thorough content, promote their business, or complete every day taks. Oftentimes, business owners have a...
by Olivia Casella | Sep 24, 2018 | Digital Marketing, Internet Marketing, Marketing, Mobile, Mobile Marketing, Mobile Search, SEO, SERP, Voice Search
Voice Search is rapidly becoming a major form of internet search. But how can you optimize your website and web pages to make sure you appear in a spoken result? Is SEO dying, is it time to move on? Well, yes and no. Let’s break it down. ...
by Olivia Casella | Aug 20, 2018 | Blog, Blogging, Business Strategy, Content Marketing, Internet Marketing, SEO, SERP, Social Media
In the world of internet marketing, blogging and content marketing are almost synonymous terms. At the very least, you can’t have one without the other. It’s one of the best ways to build awareness about your company, improve your organic search engine...
by Olivia Casella | Aug 13, 2018 | Business Strategy, Content, Email Marketing, Email Open Rate, Internet Marketing
When sending any marketing email the first hurdle that stands between you and your recipient is one small barrier- the email subject line. Many people don’t fully realize the power and impact the subject line of an email has on recipients. But think of it...