When sending any marketing email the first hurdle that stands between you and your recipient is one small barrier- the email subject line. Many people don’t fully realize the power and impact the subject line of an email has on recipients. But think of it this way. If you’re sorting through your daily emails, deleting spam and glazing over the sender names, what’s going to make you open an email? That’s right, the subject line! Maybe it advertises an amazing deal, has a special promo, or an interesting fact.
Whatever it is, it needs to appeal to you in some way and grab your attention. That email subject line needs to be strong enough to stand out among all those other emails bombarding your customers on a daily, and perhaps even hourly, basis. Your email subject lines need to make a connection with the recipient, that’s the only reason they’ll choose to open your email over someone elses.
In order to make the best, most positive impact it’s important to strategically craft your subject line. Decide what the goal of your email is- Do you want to increase your social media following? Push a specific service or product? Do you want to showcase your industry expertise?
But, how do you craft a professional subject line that connects? I’ll tell you, let’s get started!
Email Subject Lines Tips to Get You Started
Regardless of what type of email campaign you’re running, there are some guidelines you need to stick to when developing successful subject lines for your emails. Because of the natural progression of online marketing, emails just aren’t as popular or effective as they once where. That’s why it’s essential that if you do choose to run an email marketing campaign, you craft your emails with care and concern.
Take the following tips into consideration as you begin to craft your specific email subject lines:
1. Short Subject Lines
You have plenty of space in the actual email space to explain what you want. The subject should act as a newspaper headline for what’s to come. Especially now because so many people check and read emails on their phones, your headlines need to be short enough to fit their screen without making them scroll. Additionally, pay attention to your word choice. By using strong and target nouns, adjectives, and verbs, you can cut down on unnecessary space filler words that don’t actually add real value to what you’re saying.
2. Use a Consistent Sender Name
Don’t confuse your email recipients with an unfamiliar sender name or an off-putting sender email name. Make it clear who’s sending the email. Including your first or last name and your company’s name in your email address will help establish familiarity and consistency with with your audience. If you’re sending out regular emails, your audience will begin to recognize your email sender name. You wouldn’t open an email with a suspicious or unknown email address would you? No, you wouldn’t and neither would your customers.
3. Don’t Give Everything Away
Going back to the idea that your subject line should be like a newspaper headline, create interest but don’t give too much away! You want to create a reason for your recipients to actually open the email. That’s part of the reason click bait is popular, it creates powerful curiosity. Lead your audience in with your subject line and they’ll want to open your email to know more.
Now that we have the basics covered, let’s move onto some different types of subject lines you can start to use!
Use these 10 subject line formulas for a more effective email campaign:
Personalize An Invitation
Make your potential or current customers feel cared for by sending them a personalized email offer or special announcement. Using the words “Invitation” or “Announcement” can help spark their interest. When you have new information to share or are hosting an event, generate attention by using one of these formulas:
1) You’re Invited to [Company Name] Annual [Event Name]!
2) Announcing [Company Name] Brand New [Product/Service]!
Using your customer’s name in the subject line let’s them know you’re paying attention and spending time on the emails you send to them. Your customers will be more likely to open and respond to your emails if it seems like you put effort into them.
Create a Call to Action
Ask your customers to take action. In order to convince a customer to take action, focus on the verbs and adjective you include in your email subject line. This formula can work well for timely news such as upcoming events, product launches, or special promotions. Here are some examples to help get you started:
3) Meet the [Person of Knowledge] from [Company Name] on [Date/Time]
4) Tell Your Friends and Get [Exclusive Offer]
5) Get a Inside Look at Our [Verb, Adjective] [Special/s]
You can also create incentive by letting your email recipient know that the special deal or sale you’re offering is only available to special customers or for a limited time. Craft your subject lines to creative incentive and urgency to encourage your recipients to open your email and take action!
Supply Content of Value
Many companies only send sales related emails to their customer and clients. But, it’s important to also send them content that they find useful, such as industry related tips or advice on how to use your products. You should be creating content to inform, educate, and entertain your customers. Keep your audience interested by using some of these email subject line templates:
6) Insiders Guide to [Industry]
7) How To Get the Most Out of [Product/Service]
8) 5 Tips to Extend the Life of Your [Product/Service]
If the only emails your customers receive from you are about promotions, they’ll start to turn a blind eye and automatically delete your emails as they come in. They might even unsubscribe from your email list if they no longer see the benefit of your emails.
Keep Your Message Close to Home
If you want to stay connected with your customers, you need to go where they are! Your customers are interested in what’s going on in their area. Localizing content can make your audience feel more connected to your business. Let them know that you’re in their area by mentioning their location in your subject line. If you serve multiple locations, then create separate email lists broken out by city or zip code. Check out the following templates below:
9) Hey [City], have you heard about [News/Offer]?!
10) We’re in your neighborhood [City]! Check out [News/Offer]!
Email marketing campaigns can prove useful for both the company and the audience if they’re run correctly. A major aspect of email marketing that is often overlooked is the importance of the email subject line. Using the tips above, you’ll be able to craft effective email subject lines you can be proud of that actually get you results!