by Charles (Chaz) Broersma | Jan 26, 2018 | Business Strategy, Internet Marketing, Marketing, Sales
We’ve been in the small business, online marketing game for the better part of 16 years now, and we have hundreds of successful specialty, small business customers. But, not all internet marketing companies are created equal. There’s a full gradient...
by Olivia Casella | Jan 15, 2018 | Business Strategy, Customer Relations, Mobile, Sales, Technology
In our modern world, businesses are bigger, their influence is larger, and they’re connecting with customers out of state or even out of country. Even if you’re a small scale operation, some travel will be necessary to meet with your customers. And, if you want to...
by Olivia Casella | Jan 4, 2018 | Business Strategy, Customer Relations, Marketing, Sales
The trick to unifying sales and marketing departments resides in good, old-fashioned communication. Now, sales and marketing departments can use state-of-the-art methods to facilitate that communication. By bringing good leadership principles together with top...
by Charles (Chaz) Broersma | Nov 14, 2017 | Business Strategy, Customer Relations, Facebook, Internet Marketing, LinkedIn, Sales, Small Business, Social Media
Learning how to sell using social media takes finesse. Selling and social media go hand-in-hand – if handled correctly. Social media is a great way to connect with your customers, and bring in new ones. But it can also backfire and drive people away from...
by Cazbah Staff | Nov 16, 2016 | Business Strategy, Digital Marketing, Google Analytics, Key Performance Indicators, Marketing Data
When I do Google Analytics Audits, one of the questions I ask is “How are you tracking your Internet Marketing campaigns?” More times than not, the response is “We are not tracking them.” If you’re spending valuable resources on creating rich content and...