by Dawn M. Smith | Aug 23, 2019 | Digital Marketing, Key Performance Indicators
In the world of business, especially in a small or medium size business, there are very few practices that are set in stone. Of the things that are, even fewer are in the “indisputably needed to succeed” category. That said, it’s...
by Cazbah Staff | Aug 7, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business
Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract...
by Cazbah Staff | Jul 31, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website, Website Design, Website Development
Implementing a simple, clean website design is critically important for a modern day small business. It can be too easy to lose prospects and customers in the details, rather than bringing them smoothly along the funnel. Take a look at the article below to learn...
by Matt Smith | Jul 24, 2019 | Content, Facebook, Home Page, Internet Marketing, Landing Page, Mobile Search, Small Business, Video Marketing, Website, Website Design, Website Development
Once upon a time, your homepage was the starting point for all your customers. They got your URL from a business card, in an email, or from a friend. A quick search online would bring them to your website homepage. It was the front door to your business online....
by Olivia Casella | Jul 1, 2019 | Business Strategy, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business
A marketing plan is solely designed to generate new customers or new leads, right? Wrong! This happens to be one of the biggest misconceptions made by many small business owners out there. A well-designed marketing plan is much more just a “customer...