Contact Us 585-869-0900 sales@cazbah.net

The Cazbah Solutions

 

Processes

With the risks involved with running a small business in today’s economy, you don’t have the luxury of guesswork and mistakes. That’s why everything that we do for you is based on a well defined and documented process that has been proven successful!

After more than a decade serving the Internet Marketing needs of hundreds of small businesses, we have a comprehensive understanding of what it’s going to take for you to be successful on the Internet.

We obsess over process…

We get asked all the time, “how did you find us?” That’s simple, “we came looking for you!” You see, if you are reading this, it’s highly likely that you are in-scope as a prospect for a Cazbah solution.

For over a decade, we have maintained our focus on our core competency of helping small businesses succeed on the Web beyond what they ever thought was possible.

By keeping our focus on our 5 objective and 2 subjective criteria, we ensure that we are attracting customers that fit our profile, those that we know we can make successful on the Web.

customer_acquisition_02We know who our customers are and we target them very specifically, just like we will do for you. A critical part of our customer acquisition process is making sure that we attract the ‘right’ customers. We would like to believe that we can help every single small business in the US, but that’s just not realistic. Cazbah specializes in helping small businesses that fall into a specific set of criteria.

For over a decade, we have maintained our focus on our core competency of helping these small businesses succeed on the Web beyond what they ever thought was possible. By keeping our focus on our 5 objective and 2 subjective criteria, we ensure that we are attracting customers that fit our profile, those that we know we can make successful on the Web.

We don’t get distracted by the next new Internet fad or the hot new industry trend or segment, that everyone is raving about. We go for what we know, and that’s small business!

Here’s our profile. Are you in scope?

  • 5 to 99 Employees
  • $500K – $10MM in annual revenues
  • Niche products and / or services
  • Existing website
  • In business for a number of years with an existing base of customers
  • Business wants to grow
  • Understand the need to market more effectively on the Internet
If your company is a good fit and you’re ready to proceed, you’ll sign-on with Cazbah and continue to the next step in the process, where you will work with the Build Manager to design and build your new website. Before you go, you’ll receive a personal welcome from the management team

By this time the Business Development team will have debriefed with the production staff, giving them all of the information that was collected in the customer acquisition process.

We want to get to know you and to learn all about your business. You’ll complete a brief survey, which will fill-in any missing pieces that we need to have you successfully complete the production process.

customer_orientation_01After signing on you will be officially welcomed to the Cazbah small business community. You will receive a link to a brief survey that we request from all new customers. We want to know as much about your small business as you are willing to share with us. So, we ask a lot of questions.

Once you have completed and submitted the survey, it will be transmitted to the production department at Cazbah. All of the information from the business survey, website analysis, keyword analysis and profit analysis, are reviewed in detail in order to provide as complete a picture as possible.

Your Build Manager will review all of the information that has been collected up to this point in preparation for your initial production meeting. After doing so, they will make personal contact with you in order to schedule your initial meeting with the Cazbah production team.

The Build Managers at Cazbah are responsible for turning ideas into realities on the Web. They are experts at listening to your vision and transforming it into a brand-new fully functioning website that will do your small business proud. You will meet with your Build Manager in order to set milestones for your new website and goals for your business on the Web.

Your Build Manager will learn about your company, including; how your business operates, products and services offered, unique value proposition, target customers and any other information that will be helpful in distinguishing you from your competition on the Internet.

They will also learn about the niche(s) that you occupy and the vertical markets you are currently serving. They’ll discuss other markets you would like to penetrate and marketing methods that you are currently using to promote your small business.

design_build_01When its time to build your new small business website, the Cazbah production team gets to work. They will design, develop and launch your new small business website utilizing Cazbah’s state-of-the-art content management system (CMS).

Your Cazbah Build Manager will act as your primary contact with Cazbah through the launch of your new website. During this phase of the process, they will take you through a series of steps, including the:

  1. Creation of a website design using your company’s logo, tagline and other look and feel inputs to visually represent your company’s brand identity and your unique value accurately on the Web.
  2. Development of a functional navigation that organizes your company’s information, products and services in an effective manner on your new small business website.
  3. Formatting and coding of your content so that it describes your company and services, allowing them to set the stage for Search Engine Optimization (SEO) and Internet Marketing activities that will occur after launch.
  4. Organization and upload of product data for use in your e-commerce catalog and shopping cart (if applicable).
  5. Configuration of the secure transaction processor for use with shopping cart (if applicable).
  6. Complete training on the use the Cazbah content management system (CMS).

The end result is a new small business website that is easy to manage and update and includes: uploading images and document files, updating and configuring your e-commerce catalog and shopping cart, reviewing and fulfilling online orders and queries, accessing online reports of sales, website traffic, search engine related traffic and much more.

At Cazbah our customers praise us for our customer relationship management, marketing, and sales skills. Your Internet Marketing Consultant is an Internet Marketing expert who will spend the time necessary to understand your small businesses and your challenges. Their job is to be a partner with one goal in mind; to generate income from the Internet for your small business!

Your dedicated Internet Marketing Consultant works directly with you to develop and implement your Internet Marketing plan. All of the elements that are critical to the success of your small business on the Internet will be considered.

They step-you-through the process of how to market your products and services to the right audiences – the ones who will buy.

Businesswoman draw modern business conceptAt Cazbah relationship is everything! Your Internet Marketing Consultant will spend the time necessary to understand your business, your customers and the challenges, all of them, that you face every single day. If it affects your ability to be successful on the Internet, we want to hear about it.

Seriously, we don’t have a stopwatch and we don’t keep track of hours spent on an individual customer basis. Some customers will naturally require more of our time than others. We’re O.K. with that. After more than decade of making customers just-like-you successful on the Internet, we know that it will all comes out in the wash.

Your dedicated Internet Marketing Consultant is trained and knowledgeable and has a successful process in the following areas:

Internet Marketing Plan

Search Engine Optimization (SEO)

Pay Per Click / Ad Words

Social Media

Local Optimization

Analytics and Reporting

Email Marketing

Sales and Lead Generation

E-commerce

As with all of the other elements of the Cazbah Total Internet Marketing Solution, your dedicated Internet Marketing Consultant is most concerned with your financial success on the Internet. They are singularly focused on generating qualified leads and sales. They are steeped in the Cazbah results tradition. The fact is, all the hits, clicks, page-views, likes, friends and follows are meaningless if they don’t lead to a sale!

Your Cazbah dedicated Internet Marketing Consultant is an Internet Marketing expert. As a part of a larger team, they continually re-educate themselves on the rapidly changing tools and technologies that shape online communications. They pursue professional certifications such Google Adwords and Analytics Certified Professional status. Most importantly, they bring that knowledge and skill to your business.

All of the Internet Marketing Consultants at Cazbah joined us after working for or with small businesses. Each one of them individually understands the challenges that come with owning or managing a small business, because, they’ve been there and done that. The Internet Marketing Consulting team has a broad range of experience including retail, B2C, B2B, manufacturing, wholesale, distribution dealership and consumer and business services.

The success of the Cazbah business model is based on your (and all of our customers) voluntary renewal year-after-year. With a retention rate of nearly 95%, Cazbah’s customers often cite their dedicated Internet Marketing Consultant as a key differentiator in making their decision to stay with Cazbah for many years.

You can count on our stewardship, integrity, keen insight and years of small business Internet Marketing experience as the basis of the relationship that you establish with Cazbah.

 

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