Social Media builds community and promotes communication between your prospects, customers, community members and yourself. Of particular importance is the immediate feedback loop, or voice-of-customer (VOC) data, that can be gained through an effective use of Social Media.
Of the thousands of different Social Media tools currently available, there are three basic types that should be a principle focus of any small business. Collaborative projects, such as the development of a company blog and the establishment of a micro-blogging presence, utilizing a tool like Twitter, are two of the first steps that any small business should take towards Social Media.
The ability to easily share content online with your community of interested recipients is another benefit of Social Media. Many small businesses have product and service videos that they distribute to their prospects and customers. Using YouTube, which is an excellent video sharing platform, small businesses can put the right content in the form of videos, into the hands of their customers and community members.
Social networking sites are online platforms that focus on building relationships among people who share interests, activities, backgrounds or real-life connections. Without a doubt, Facebook is the most widely used social networking platform in existence today.
Another social networking platform that deserves attention is LinkedIn. Your LinkedIn profile page and your small business company page are used primarily for occupational networking, although they can also be useful for recruiting and business development.