Analytics and Reporting

One of the major benefits of Internet for small businesses is the ability to ‘see’ everything that is going on with their Internet Marketing activities, in real time. Analytics, which is the very thorough analysis and reporting of ‘ALL’ your activities on the Web, has revolutionized the way we market on the Internet.

We now have a complete and instantaneous understanding of every conceivable metric associated with the traffic and other activities associated with your Internet Marketing. This gives us a tremendous ability to respond immediately to this data because we can evaluate it in-real-time, as it’s happening.

Your Internet Marketing Consultant (IMC) has the ability to report to you on ‘ALL’ of the numerous metrics associated with your new website.

Here’s a brief list:

Total Website Visits

• Unique Visitors
• Page Views
• Pages Views per Visit
• Average Visit Duration
• Bounce Rate
• Percentage of New Visits
• Website Traffic Sources
• All Traffic
• Direct Traffic
• Referral Traffic

Search Activity

• Campaigns
• Search Engine Optimization
• Search Engine Queries
• Landing Pages
• Geographical Summary

AdWords

• Campaigns
• Keywords
• Matched Search Queries
• Day Parts
• Destination URLs
• Placements
• Keyword Positions

Social Traffic

• Sources
• Pages
• Conversions
• Social Plugins
• Social Visitors Flow

Your Cazbah dedicated Account Manager is an expert in the interpretation of these metrics and will help you understand the effectiveness of your Internet Marketing efforts, at a very detailed level. They won’t leave anything to chance and they understand that there is very little margin of error when it comes to the success of your small business on the Internet.