People

People

Our clients tell us that one of the reasons that they stay with us year after year, besides being wildly successful on the web, is because we answer the phone when they call. That may seem like a little thing, but according to our clients, it’s a pretty big deal. Apparently, other Internet service companies aren’t in the habit of actually answering their telephones these days. Go figure…

You can’t have a relationship with someone’s voicemail. So, we pick up the phone and talk to our customers. We treat people how we like to be treated, with respect and dignity.

There are several teams at Cazbah, all of whom have a specific function as a member of the organization:

Business Development

The Business Development team has several careers worth of sales experience in numerous industries. We understand small businesses and the challenges that they face every day.

After nearly 20 years solving the internet marketing challenges for our hundreds of small business customers, we have amassed a tremendous amount of empirical data regarding what actually works. We have a finely tuned understanding for the type of effort that’s required to be successful and the comparative financial results that you can expect. 

Who They Are: 

The Business Development Team is made up of Business Development Managers, otherwise known as Account Executives, Sales Development Representatives and Marketing Managers. The members of the team work together to identify and qualify Cazbah prospects and determine how to best serve them. 

They’re concerned with making sure that there’s a match between Cazbah’s services and the needs of our new customers, as our mutual success depends upon it. The Business Development Team has several decades of marketing and sales experience among them. They are specialists at identifying customer needs and addressing them, by interpreting the benefits of Cazbah to each and every small business they interact with.

Customer Research: 

The Business Development process involves research into each small business prospect and an evaluation of their business opportunities on the internet. The Sales and Marketing Team at Cazbah are experts in the field of small business internet marketing. They’re able to quickly and accurately evaluate your small business website, find areas of concern and potential growth, and determine if they’re a good fit for the Cazbah Total Internet Marketing Solution.

We need to be specific about the areas of improvement for your business on the web. Having the opportunity to evaluate your current presence on the Internet outlines what will be required to bring your new website to a point where it will generate real revenue for your small business.

Armed with 20 years of empirical data on hundreds of other small business clients, our Sales and Marketing Team members can make an accurate, albeit subjective, assessment of the types of financial results you should see with a new dynamic, content specific website.

The objective of this part of the discussion is to cast a vision for how your website could be performing online. How much revenue should you expect to generate from the internet? What organic traffic numbers will you start to see? While this information isn’t set in stone, it does gives an estimate of the significant amount of sales that you may be missing out on, based on your current under performing small business website.

After more than a decade of working exclusively with hundreds of specialty, small businesses, we have amassed a depth of understanding for small businesses internet marketing that is unmatched in the industry. We also have a finely tuned understanding for the amount of effort that is required to be successful and the comparative financial results that you can expect.

Production

Our in house Production Team is made up of seasoned Build Managers, Production Support Specialists, Graphic Designers and Web Developers. Each of these individuals are highly skilled in their trade. They work as a cohesive unit, pulling together the numerous pieces necessary to make your site standout on the web.
They’ll give you a full understanding of what works with your current small business website and what doesn’t. They’ll fix what’s broken, replace what’s not working and add functionality to your new small business website. Their goal is to get you a return on your investment, as quickly as possible.

Who They Are: 

The Production Team at Cazbah is made up of skilled graphic artists, web designers and development professionals who have years of experience working exclusively with small businesses. If you hadn’t guessed by now, we don’t do “Big Business”. We are singularly concerned with the advancement of small businesses online. There’s no better representation of this fact than our Production Team members.

One of the benefits you’ll realize working with Cazbah is our ability to give you a stronger presence on the Internet. This means that we are going to make you look ‘bigger’ ,or more significant, in your customers’ eyes. The Production department is where it all begins. There’s nothing sneaky about how we do it. We just make sure we develop a new small business website that gives you a look, feel, form and function that puts you on par with your largest competitors. The production team is going to build you the best small business website you have ever had.

Having said that, if you have an existing small business website that you have invested a significant amount of time and money in, which is not uncommon with our new customers, the production department will thoroughly evaluate what you have and will re-purpose it as much as possible. We don’t have a creative ego that needs to be stroked and we’re not going to recommend a time consuming redesign if you’ve already done that.

Our team is motivated to get you through the production process as quickly as possible. You see, the sooner we can get you out of Production and over to your IMC (Internet Marketing Consultant), the sooner you can start work on your internet marketing plan and see the financial returns from your new small business website.

All aspects of your individual business needs on the internet are taken into consideration in the Production phase. It’s highly likely that we’ll come up with several suggestions for you that you hadn’t thought of. With hundreds of existing customers, we know what works and what doesn’t. All of that data means that you will never feel like a guinea pig. It also means that we don’t waste valuable time on web design concepts that have no hope of producing any real financial benefit to you.

The Production department at Cazbah typically handles up to 40 new small business website builds simultaneously. That means they are workflow experts, ensuring that tasks are completed in a timely fashion, without excuses.

Internet Marketing Consultants

At Cazbah, our customers praise us for our customer relationship management, marketing and sales skills. Our Internet Marketing Consultants (IMCs) are experts who will spend the time necessary to understand your small businesses and your challenges. Their job is to be your small business partner with one goal in mind: to generate qualified leads and sales from the Internet for your small business!
Your dedicated IMC works with you to develop and implement your internet marketing plan. They’ll be with you every step of the way to ensure your website is attracting the right audiences – the ones who will buy.

Who They Are:

At Cazbah, relationship is everything! Your IMC will spend the time necessary to understand your unique small business, your customers and the challenges that you face every single day. If it affects your ability to be successful on the internet, we want to hear about it!

Your IMC is an internet marketing expert. As part of a larger team, they continually learn and educate themselves on the rapidly changing tools and technologies that shape online communications. They pursue professional certifications such Google Adwords and Analytics Certified Professional status. Most importantly, they bring that knowledge and skill to your business. The IMC team has a broad range of experience including retail, B2C, B2B, manufacturing, wholesale, distribution/dealership and consumer services.

Your dedicated IMC is trained, knowledgeable and follows a successful process in the following areas:

Internet Marketing Plan

Search Engine Optimization (SEO)

Pay Per Click / Ad Words

Social Media

Local Optimization

Analytics and Reporting

Email Marketing

Sales and Lead Generation

E-commerce

Company Management

Our philosophy is to enable and empower all Cazbah team members to go the extra mile. We’ve built a successful business on this concept, recognizing that in business, as in life, you get out of it what you put into it. So, in our way of thinking, if we do good, we’re likely to get good back.  We haven’t been proven wrong yet!

Cazbah’s management team is truly world class, possessing the skills and experience to continue to lead the company on its current path of growth and profitability.

Decades of experience are represented at all levels of the management team and throughout the entire organization. From Business Development to Production to Internet Marketing Consulting, the Cazbah Management Team is a group of savvy professionals well versed in all aspects of the successful management of the company.

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Charles “Chaz” Broersma
Founder & CEO

Chaz is a small business leader and visionary. His diverse background working directly for organizations ranging in size from Fortune 500 companies and world renowned universities, to mom & pop shops has given him an extraordinary perspective on business needs and market cycles.

Chaz has always had a passion for small businesses. Being a successful entrepreneur and an employer himself, he understands the challenges that other small business owners and operators face every day. He knows the truth about the economy, the fact that small businesses represent the majority on a multitude of levels including, net new jobs created, gross domestic product and exports and innovations, just to name a few.

He has more than twenty-five years of sales, marketing and business management experience. Immediately prior to starting Cazbah in 2001, he served as Director and Senior Staff Member at the Rochester Institute of Technology (RIT) Research Corporation. He also worked as a Worldwide Account Manager at Eastman Kodak Company, Director of Major Accounts at Adams Colway & Associates – Advertising Agency, Manager of Alternate Channels at ACC Long Distance and Account Executive at Frontier Communications.

Chaz is a graduate of Calvin College (BA – Business & German) and a Veteran of the U.S. Air Force having served with the Tactical Air Command (TAC), assigned to the F-15s of the 36th and 49th Tactical Fighter Wings. Chaz is a pilot and he actively participates in a number of adventure sports and wilderness excursions.

 

Karen Broersma 

Business Manager

Karen officially joined Cazbah in the summer of 2018. She graduated from Herkimer County Community College with an Associate’s Degree in Secretarial Science and has since worked towards her Bachelor’s Degree in Speech-Language Pathology at Nazareth College.

Karen brings with her more than 20 years of medical secretarial and office management experience where she has worked for a variety of small businesses ranging from manufacturing to a variety of diverse medical fields.

Karen has a passion for helping people and a focus on delivering high-quality care. She has a keen understanding of the importance of customer service and makes it her mission to ensure that all Cazbah clients and employees are treated with respect and dignity. 

>Charles and Karen have been married since 1989 and have three grown children and two grandchildren.