Technology

Technology

Technology plays a major role in internet marketing. Finding all the elements you need to solve the technology puzzle can be challenging. That’s why we’ve pulled together a variety of tools that work together seamlessly to get you the results you are looking for.

Content Managment Systems

We want to make your life simpler, not more complicated. We’ve taken the mystery and hassle out of managing your dynamic content on the web. We provide you with a robust CMS (content management system), with a rich feature set that performs all the functions that you’d expect and then some. Best of all, it’s simple to use!

What’s a CMS?: A CMS is the software that runs your website. It’s job is to pull together and manage all the various elements that make your website what it is on the Internet. This includes text, images, videos, documents (.pdf,.doc, etc.), just about anything you can think of really.

Easy to Use: One of the major benefits of our CMS is that it’s simple to use, requiring almost no technical skill. This will make your life a whole lot easier when it comes to managing your new website. The simple user interface (UI) allows for the ease of site updates including adding content or pages, editing page layouts, and adding new features.

We’ll Teach You: We’ll teach you everything you need to know, making sure you know how to use your new website is of the utmost importance. Moreover, you are never alone. Your dedicated Internet Marketing Consultant or Help Desk Support is just a phone call away to give you a hand or answer your questions.

Original and Unique Website: You don’t have to select a design from a bunch of website templates with Cazbah. Every one of our clients’ websites is custom designed from the ground-up to address their specific needs and unique value. Our priority is to make you successful and your new website will play a leading role in accomplishing that goal. We have to make you stand-out from the crowd. That won’t happen if you look just like everybody else.

Continued Growth: Your success is based on your growth online. Making sure that you continue to add new and relevant content to your website is the best way to ensure that you continue to grow. You may start out small but, we expect and encourage you to grow the depth of website over time. As you continue to grow, there’s no need to worry about upgrades or switching to a new CMS. The Cazbah platform grows with you to meet your company’s needs.

eCommerce

Having products to sell is one thing. Having a place to sell them is another. That’s why we included extensive eCommerce functionality in Cazbah’s technology, making it easy for your customers to purchase your products. Cazbah Intermediate and Ultimate Plans come with a comprehensive eCommerce platform and shopping cart, along with all of the tools to manage your online store.

When it comes to selling products online, Cazbah is at the head of the class! We’ve been building eCommerce websites that generate tens-of-millions of dollars in new revenue for our customers since 2001. We know what it takes to be successful on the web. We’ll build your eCommerce website from scratch, providing you with everything you need to succeed. 

We’ll help you set up your merchant account and connect you to the payment processors that best fits your needs. Cazbah’s eCommerce engine and shopping cart of choice allow you to keep your transactions safe and protected with secure socket layer (SSL) 128 bit encryption. Shipping calculations are no issue with Cazbah either. Each and every order that is processed on your website will be shipped according to the pre-determined shipping options you make available to your customers.

Cazbah’s eCommerce engine and shopping cart is a feature rich, state of the art platform that will give your customers the simple, hassle free online shopping experience they expect.

Here are several of the features of the Cazbah eCommerce catalog and shopping cart:

  • Customizable 
  • Secure Transaction Processing, 128-bit Secure Socket Layer (SSL)
  • PCI-DSS Compliant Transaction Processor
  • Product Search Functionality
  • Automatic Tax Calculation
  • Variety of Payment Methods
  • Shipping Integration with UPS, FedEx, and USPS
  • Order Notification
  • Assistance Configuring Online Processors
  • Inventory Management
  • Product Reviews and Ratings
  • Google Search Ratings Support
  • Member Pricing and Discounts
  • Coupon and Discount management
  • Email Opt In 
  • Search Engine Optimization
  • Customer Login
  • Order History
  • Image Functionality
  • eCcommerce Integration with Google Analytics

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eCommerce

Search Engine Optimization

It’s easy to waste a lot of time and money on SEO efforts that generate little or no revenue. Without a doubt, SEO needs to be a key part of your internet marketing plan.  That’s why all Cazbah Internet Marketing Consultants are experts who are highly skilled in the use of a variety of optimization tools. We don’t just focus on traffic and site visits, but more importantly on conversion and sales.

What is SEO? SEO stands for Search Engine Optimization. SEO is the process of improving a website’s organic ranking in search results. It involves strategic tactics including keyword research and analysis, content creation, HTML manipulation, and backlinking to enhance the authority and relevance of a particular website.

Why is SEO important?  Good SEO work will allow your website and web pages to rank well online. The vast majority, nearly 80%, of all Internet users begin their online search using a search engine. Making sure that your website and web pages are found, preferably at the top of the first page of the search results, is why SEO is so critical to small business success.

How does SEO at Cazbah work?  Cazbah’s SEO process is a well-defined, interdependent and sequential set of steps that are required in order to achieve desired results. Despite what you may have heard, there are no shortcuts to good SEO. We don’t take any uncalculated risks with your business on the web. That’s why your Internet Marketing Consultant won’t be recommending any SEO shortcuts. The risks are far too high and frankly, we just don’t do business that way.

Your Internet Marketing Consultant (IMC) works directly with you to understand your unique business, your products and your services. They want to know about who your customers are, where they are and why they buy from you. They take this information and put together a set of assumptions that they then validate and / or refute, based on extensive, additional research on the Internet. Using a variety of different SEO tools, your IMC will determine the appropriate keywords you should be using to optimize your new website in order to attract the right visitors to your site. Your IMC will then show you how to create compelling and useful content, how to give that content visibility on the internet and then how to measure the performance of that content. 

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Search Engine Optimization

Ad Words/Pay Per Click

PartnerBadge-151030Pay Per Click (also known as PPC) is most often associated with Google AdWords and can be an effective form of search engine advertising. For a fee, on a per-click basis, Google will place your listing (or ad) in a highlighted section called sponsored links or sponsored ads.  Your dedicated Internet Marketing Consultant will apply all of the process steps necessary to help you select the correct key terms for your search advertising campaigns. Cazbah is a Google AdWords certified Partner so you can be assured that we get the most our of your advertising dollars!

How does Pay Per Click work? Pay Per Click is a service that you pay for when your ad is clicked. We’ve found over the years that we can generate immediate search results and conversions for our small business customers through the effective use of PPC. Small businesses don’t have big budgets, so we suggest that you start small and consult your Internet Marketing Consultant. It won’t cost you anything to set up your AdWords account and to get your sponsored link (ad) on the SERP page. It only costs you when someone clicks on your link, and that is based on the bid price that you paid for it. Your dedicated Internet Marketing Consultant will assist you in selecting the appropriate keywords and bid price for your PPC campaigns.

Google allows you to set a budget on a daily, weekly or monthly basis, so you can manage your advertising expenses closely and determine how aggressively you want to invest in this part of your marketing strategy. This will also keep you from going over budget or spending money on non-converting keywords. Because of how PPC advertising works, you can get to the top of the SERP page with minimal investment. This in turn means that you’re likely to get immediate sales results as well.

What Your IMC Does: Making sure you get the right traffic from your PPC campaigns is essential. Your dedicated Internet Marketing Consultant will ensure that all your PPC campaigns are as efficient and effective as possible. Using Google Analytics, they will track the various keywords and phrases that are being searched. They will determine which of your ads has the best responses and which don’t, and whether or not you are getting any conversions (sales) from them. Armed with that knowledge, they will work with you to develop a plan to best move forward. 

Local Optimization

Local optmiization is a vital element of your Internet Marketing mix, if you depend on local customers for your sales. It takes time and knowledge, but it will make your company stand out above your competition, ultimately driving more traffic to your website and through your front door!

Did you know…

  • 4 in 5 consumers use search engines to find local information
  • 88% of local business queries on a mobile devices result in a call or visit to the business within 24 hours.
  • 46% of all Google searches are looking for local information
  • “Near me” or “close by” type searches grew by more than 900% over two years

At Cazbah we focus on:

  1. Relevance – Includes the physical address, category, keywords, area code, zip code and anything else that would place your small business website in a reasonably close proximity to the person doing the search. Search engines know where you are when you do your search.
  2. Authority – Involves the quality of the small business websites that are listed in the search results. Factors like domain authority and page authority – the score related to the number of established links to your site, the relevance and significance of the content on the site and a host of other factors – determine where your small business website will come up in local search results.

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Local Search

Email Marketing

Building relationships with your prospects and customers is what marketing is all about! Cazbah’s email marketing tools ensure that your messages are professional grade.

The days of sending out brochures and tri-fold mailers are over. Well, that’s not entirely true. You just threw a couple away this morning… Smart internet marketers know that there’s a much better way to deliver their brand message and unique value to their target customers. Email Marketing is the most effective way for you to establish and maintain regular and frequent contact with your existing and prospective customers. 

Your Cazbah IMC will work directly with you to ensure that you’re taking full advantage of email marketing as a principle part of your Internet marketing mix. They will provide you with expert advice on the right way to build an email list, how to design your emails and how best to develop email campaigns. Utilizing analytical tools your IMC will track each email campaign. They will determine how many people received it, read it, clicked on the links etc. Using the analytics function of your website they can also see where website visitors went and what web pages they looked at. 

CAN-SPAM Act: This is serious business. There’s a right way and a wrong way to do email marketing. If you do it the wrong way, you could get flagged as a spammer, get severely fined or end up on the wrong side of a lawsuit. Your Cazbah IMC will ensure that all of the email campaigns we design and send on your behalf are in compliance with the CAN-SPAM Act.

Social Media

Social networking sites are online platforms that focus on building relationships among people who share interests, activities, backgrounds or real-life connections. Social media builds community and promotes communication and content sharing between your prospects, customers, community members and yourself. Of particular importance is the immediate feedback loop, or voice-of-customer (VOC) data, that can be gained through the effective use of social media.

On average in North America, people spend two hours on social media. Additionally, 54% of social browsers use social media to research products and services before they buy. That’s why it’s important to consider social media as part of your overall marketing plan.  While there are thousands of social media tools available online today, your Cazbah IMC has an expert understanding of which tools should be applied to your products and services and how to best utilize them.

With new social media platforms popping up all of the time, it’s important that you stay up to speed on the latest tools. Many Cazbah clients use the following:

  • Twitter
  • Facebook
  • YouTube
  • LinkedIn
Analytics

Your website has a voice. What is it trying to tell you? It’s great to get specific key terms ranked on search engines, but how do you know if those terms are paying off? Are you advertising with Google or on a partner’s website? How do you know if it is worth the money you are paying? Are you sending out Email campaigns on a regular basis? Which campaigns work better than others and why?

These are just a few of the questions that will be answered by your Cazbah Internet Marketing Consultant. They are trained to integrate and use analytics to determine who is using your website, how they got there, what pages they’re looking at etc.. Instead of guessing what you should do, Cazbah will give you the information and advice on exactly what to do in order to make your online business successful. Google Analytics has revolutionized the way we market on the internet. We now have a complete and instantaneous understanding of every conceivable metric associated with website traffic and other internet marketing activities. This gives us the ability to respond immediately to this data because we can evaluate it in-real-time, as it’s happening. 

eCommerce Integration with Google Analytics:

You need to know what purchases are being made through your website. That’s why your Internet Marketing Consultant will continuously monitor all of the shopping activity associated with it. Cazbah’s IMCs are well equipped to evaluate your online store’s performance, using a set of analytical reports that track and measure everything associated with your new website. Your dedicated Cazbah IMC is an expert in the interpretation of Google Analytics metrics and will help you understand the effectiveness of your internet marketing efforts, at an intricate level.

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Google Analytics Consulting