The Cazbah Solutions
Technology plays a major role in marketing on the Internet. Finding the pieces that you need to solve the technology puzzle can be very challenging indeed. That’s why we’ve put together a suite of tools that work together seamlessly to get you the results you are looking for.
- Content Management Systems
- Search Engine Optimization
- Ad Words/Pay Per Click
- Local Optimization
- Email Marketing
- Social Media
What’s a Web CMS? A CMS is the software that runs your website. Its job is to pull together and manage all of the various elements that make your website what it is on the Internet. This includes plain text, pictures, videos, documents (.pdf,.doc, etc.), just about anything you can think of really.
As easy as 1-2-3 One of the major benefits of our CMS is that it’s simple to use, requiring almost no technical skill. This will make your life a whole lot easier when it comes to managing your new website. The simple user interface (UI) allows for ease of site updates including adding content or pages, changing page layouts, and adding new features.
Training too… We’ll teach you everything you need to know. Making sure you know how to use your new website is of utmost importance. Moreover, you are never alone. Your dedicated Internet Marketing Consultant or Help Desk Support is just a phone call away to give you a hand or answer your questions.
Sorry, no cookie-cutter websites here You don’t have to select a design from a bunch of website templates with Cazbah. Every one of our websites is custom designed from the ground-up to address the specific needs and unique value of each and every one of our customers. Our job is to make you successful, and your new website will play a leading role in accomplishing that goal. We have to make you stand-out from the crowd. That won’t happen if you look just like everybody else.
We’re extensible Your success is based on your growth. Making sure that you continue to add new content and pages to your website is the best way to ensure that you continue to grow. You may start out small but, we expect and encourage you to grow the size of your website over time. Your new Cazbah website can be as large as you need it to be. As you continue to grow there is no need to worry about upgrades or switching to a new CMS. The Cazbah platform can grow to meet your company’s needs so you never have to worry about outgrowing our technology.
Ecommerce – Sell it online When it comes to selling products online, Cazbah is at the head-of-the-class. We’ve been building Ecommerce websites that generate tens-of-millions of dollars in new revenue for our customers for more than a decade. We know what it takes and we build your Ecommerce catalog from scratch, providing you with all of the pieces to make your Ecommerce experience a success. Cazbah’s Ecommerce engine and shopping cart allow you to keep your transactions are safe and protected with secure socket layer (SSL) 128 bit encryption. We’ll help you set up your merchant account and connect you to the credit card payment processor that best fits your needs. Shipping calculations are no issue with Cazbah. Each and every order that is processed on your website will be shipped according to the pre-determined shipping options that you make available to your customers.
When it comes to selling products online, Cazbah is at the head-of-the-class. We’ve been building eCommerce websites that generate tens-of-millions of dollars in new revenue for our customers since 2001. We know what it takes to be successful on the Web. We’ll build your e-commerce website from scratch, providing you with everything you need to succeed. Cazbah’s eCommerce engine and shopping cart is a feature rich, state-of-the-art platform that will give your customers the online shopping experience that will have visitors bookmarking your new website and recommending it to their friends and family. Here are several of the features of the Cazbah eCommerce catalog and shopping cart:
- Customizable to your needs
- Secure transaction processing 128-bit Secure Socket Layer (SSL)
- PCI-DSS Compliant transaction processor
- Product search functionality
- Automatic tax calculation
- Variety of payment methods
- Shipping integration with UPS, FedEx, and USPS
- Order notification
- Assistance setting up online processors
- Inventory management
- Product reviews and ratings
- Google Search Ratings Support
- Member pricing and discounts
- Coupon and discount manager
- Email opt in at checkout
- Search Engine Optimization
- Customer login
- Order history
- “Click to enlarge” image functionality
- eCcommerce integration with Google Analytics
We build your e-commerce catalog and shopping cart as part of the Cazbah Total Internet Marketing Solution. It’s included with Cazbah Advanced, Intermediate, and Ultimate! Once built, your Internet Marketing Consultant will work with you on how to manage your new online store in order to maximize your eCommerce results. Knowing what’s transacting on your online store is very important. That’s why your Internet Marketing Consultant will continuously monitor all of the shopping activity associated with your new website. They are well equipped to evaluate your online store’s performance through the use of a set of analytical reports that track and measure everything associated with your new website.
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What is SEO? SEO is the process of improving a website’s organic ranking in search results. It involves strategic tactics including keyword analysis, content creation, HTML manipulation, and linking to enhance the authority and relevance of a particular website.
Why is SEO important? If you are reading this then you’ve heard of search engines and you understand how important they are to your success on the Internet. The vast majority, nearly 80%, of all Internet users begin their daily quest for knowledge at a search engine. Making sure that you are found, preferably at the top of the first page of the search results, is why search engine optimization (SEO) is so critical to small business success.
How does SEO at Cazbah work? As with any process, SEO is a well-defined, interdependent and sequential set of steps that are required in order to achieve the desired results (again, top of the first page). Despite what you may have heard, there are no shortcuts to good SEO. Come to think of it, that’s not entirely true. There are some shortcuts you can take. But, just like driving your car 100 mph down the highway, because you are late for an appointment, you are likely to get caught. If search engines detect you are using black hat techniques, your website will lose its ranking. Then its game over! We don’t take uncalculated risks with your business on the Web. That’s why your Internet Marketing Consultant won’t be recommending any SEO shortcuts. The risks are far too high and frankly, we just don’t do business that way.
Cazbah SEO Process: Your Internet Marketing Consultant works directly with you to understand your business, your products and your services. They want to know about who your customers are, where they are and why they buy from you. They take this information and put together a set of assumptions that they then validate and / or refute, based on extensive additional research on the Internet. Using a number of different SEO tools, your Internet Marketing Consultant will determine the appropriate keywords that you should be using to optimize your new website in order to attract the ‘right’ visitors, the ones who buy. Your IMC will then show you how to build compelling and useful Content, give that content Visibility on the internet, then Measure the performance of that content. Learn More about the Cazbah SEO process.
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Did you know…
- 97% of consumers who shop locally search for local businesses online
- 50% of smartphone users who do a local search visit a store withing a day of their search
- 54% of smartphone users search for business hours
- 53% of smartphone users search for directions to a local store
- 50% of smartphone users search for the local store address
- 45% of tablet and computer users search for availability of products at a local store
The Websites that the search engine displays in response to their search are based on many factors. At Cazbah we focus on
- Relevance – Has to do with the physical address, category, keywords, area code, zip code and anything else that would place your small business website in a reasonably close proximity to the person doing the search. Search engines know where you are when you do your search.
- Authority – Involves the quality of the small business Websites that are provided in the search results. Things like domain authority and page authority – the weighting or score related to the number of established links to your site, the relevance and significance of the content on the site, and a host of other factors determine where your small business website will come up in the local search results.
Local Optimization is a vital marketing tactic for any small business that depends on local customers for their sales. It takes time and knowledge but, it will make your small business stand out above your competition, ultimately driving more traffic to your website and through your front door.
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The days of sending out brochures and tri-fold mailers are over. Well, that’s not entirely true. You just threw a couple away this morning… Smart Internet Marketers know that there is a much better way to deliver their brand message and unique value to their target customers. A method that will consistently produce double-digit response rates! That better way is eMail marketing; sending targeted emails to a specific list of recipients. Email Marketing is the most effective way for you to establish and maintain regular and frequent contact with your existing and prospective customers. It is an ideal marketing medium for you to enhance existing customer relationships through loyalty programs or promotions. It’s a great way to increase awareness and promote your brand as well as generating new customers.
As with everything else that you do on the Web, there is a right-way to do it, and a wrong-way. Your Internet Marketing Consultant will ensure that you always do it the right way. We developed our first Email Marketing interface in 2001 and since then we have continuously improved our processes for ensuring our customers’ successful email marketing campaigns. Your Cazbah Internet Marketing Consultant will work directly with you to ensure that you are taking full advantage of Email Marketing as a principle part of your Internet marketing mix. They will provide you with expert advice on the right way to build an email list. Working with the Cazbah production team, they will design the emails and develop the email campaigns that will be sent to your targeted list of recipients. Utilizing the analytical tools within Cazbah’s Email Marketing interface, your Internet Marketing Consultant will track each email campaign down to the individual recipient. They will determine how many people received it, read it, how many read it more than once and who forwarded it to someone else. Your Internet Marketing Consultant can also see who clicked on the links in your emails and who visited your new website. Using the analytics function of your website they can also see where website visitors went and what web pages they looked at. Knowing that you are being effective with your Email marketing is all important. In a word, your Internet Marketing Consultant will tell you everything about your Email Marketing campaigns.
CAN-SPAM Act This is serious business. As we mentioned, there is a right way and a wrong way. If you do it the wrong way, you could get flagged as a Spammer, get severely fined or, end up on the wrong side of a lawsuit. Not good! Your Cazbah Internet Marketing Consultant will ensure that all of the email campaigns that we design and send on your behalf are in compliance with the CAN-SPAM Act.
With new Social Media applications popping up daily, it is important that we stay up to speed on the latest tools. Some of the utilities that we currently use include:
- Company Blog
Social Media builds community and promotes communication between your prospects, customers, community members and yourself. Of particular importance is the immediate feedback loop, or voice-of-customer (VOC) data, that can be gained through an effective use of Social Media. Of the thousands of different Social Media tools currently available, there are three basic types that should be a principle focus of any small business. Collaborative projects, such as the development of a company blog and the establishment of a micro-blogging presence, utilizing a tool like Twitter, are two of the first steps that any small business should take towards Social Media. The ability to easily share content online with your community of interested recipients is another benefit of Social Media. Many small businesses have product and service videos that they distribute to their prospects and customers. Using YouTube, the second largest search engine in the world, small businesses can put the right content in the form of videos, into the hands of their customers and community members. Social networking sites are online platforms that focus on building relationships among people who share interests, activities, backgrounds or real-life connections. Without a doubt, Facebook is the most widely used social networking platform in existence today. Another social networking platform that deserves attention is LinkedIn. Your LinkedIn profile page and your small business company page are used primarily for occupational networking, although they can also be useful for recruiting and business development.
These are just a few of the questions that will be answered by your Cazbah Internet Marketing Consultant. They are trained and qualified to integrate and use analytics to figure out who is using your website, how they got there and what they are looking at, among other statistics. Instead of guessing what you should do, Cazbah will give you the information and advice on exactly what to do in order to make your online business successful. One of the major benefits of Internet for small businesses is the ability to ‘see’ everything that is going on with their Internet Marketing activities, in real time. Analytics, which is the very thorough analysis and reporting of ‘ALL’ your activities on the Web, has revolutionized the way we market on the Internet. We now have a complete and instantaneous understanding of every conceivable metric associated with the traffic and other activities associated with your Internet Marketing. This gives us a tremendous ability to respond immediately to this data because we can evaluate it in-real-time, as it’s happening. Your Account Manager has the ability to report to you on ‘ALL’ of the numerous metrics associated with your new website.
Here’s a brief list:
- Total Website Visits
- Unique Visitors
- Page Views
- Pages Views per Visit
- Average Visit Duration
- Bounce Rate
- Percentage of New Visits
- Website Traffic Sources
- All Traffic
- Direct Traffic
- Referral Traffic
- Search Engine Optimization
- Search Engine Queries
- Landing Pages
- Geographical Summary
- Matched Search Queries
- Day Parts
- Destination URLs
- Keyword Positions
- Social Plugins
- Social Visitors Flow
Your Cazbah dedicated Internet Marketing Consultant is an expert in the interpretation of these metrics and will help you understand the effectiveness of your Internet Marketing efforts, at a very detailed level. They won’t leave anything to chance and they understand that there is very little margin of error when it comes to the success of your small business on the Internet.
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