The Cazbah Solutions

When it comes to selling products online, Cazbah is at the head-of-the-class. We’ve been building eCommerce websites that generate tens-of-millions of dollars in new revenue for our customers since 2001. We know what it takes to be successful on the Web. We’ll build your e-commerce website from scratch, providing you with everything you need to succeed. Cazbah’s eCommerce engine and shopping cart is a feature rich, state-of-the-art platform that will give your customers the online shopping experience that will have visitors bookmarking your new website and recommending it to their friends and family. Here are several of the features of the Cazbah eCommerce catalog and shopping cart:

• Customizable to your needs
• Secure transaction processing 128-bit Secure Socket Layer (SSL)
• PCI-DSS Compliant transaction processor
• Product search functionality
• Automatic tax calculation
• Variety of payment methods
• Shipping integration with UPS, FedEx, and USPS
• Order notification
• Assistance setting up online processors
• Inventory management
• Product reviews and ratings
• Google Search Ratings Support
• Member pricing and discounts
• Coupon and discount manager
• Email opt in at checkout
• Search Engine Optimization
• Customer login
• Order history
• “Click to enlarge” image functionality
• eCcommerce integration with Google Analytics

We build your e-commerce catalog and shopping cart as part of the Cazbah Total Internet Marketing Solution. It’s included with Cazbah Advanced, Intermediate, and Ultimate! Once built, your Internet Marketing Consultant will work with you on how to manage your new online store in order to maximize your eCommerce results. Knowing what’s transacting on your online store is very important. That’s why your Internet Marketing Consultant will continuously monitor all of the shopping activity associated with your new website. They are well equipped to evaluate your online store’s performance through the use of a set of analytical reports that track and measure everything associated with your new website.

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Cazbah eCommerce

 

What is SEO?  SEO is the process of improving a website’s organic ranking in search results. It involves strategic tactics including keyword analysis, content creation, HTML manipulation, and linking to enhance the authority and relevance of a particular website.

Why is SEO important?  If you are reading this then you’ve heard of search engines and you understand how important they are to your success on the Internet. The vast majority, nearly 80%, of all Internet users begin their daily quest for knowledge at a search engine. Making sure that you are found, preferably at the top of the first page of the search results, is why search engine optimization (SEO) is so critical to small business success.

How does SEO at Cazbah work?  As with any process, SEO is a well-defined, interdependent and sequential set of steps that are required in order to achieve the desired results (again, top of the first page). Despite what you may have heard, there are no shortcuts to good SEO. Come to think of it, that’s not entirely true. There are some shortcuts you can take. But, just like driving your car 100 mph down the highway, because you are late for an appointment, you are likely to get caught. If search engines detect you are using black hat techniques, your website will lose its ranking. Then its game over! We don’t take uncalculated risks with your business on the Web. That’s why your Internet Marketing Consultant won’t be recommending any SEO shortcuts. The risks are far too high and frankly, we just don’t do business that way.

Cazbah SEO Process: Your Internet Marketing Consultant works directly with you to understand your business, your products and your services. They want to know about who your customers are, where they are and why they buy from you. They take this information and put together a set of assumptions that they then validate and / or refute, based on extensive additional research on the Internet. Using a number of different SEO tools, your Internet Marketing Consultant will determine the appropriate keywords that you should be using to optimize your new website in order to attract the ‘right’ visitors, the ones who buy. Your IMC will then show you how to build compelling and useful Content, give that content Visibility on the internet, then Measure the performance of that content.  Learn More about the Cazbah SEO process.

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Cazbah Search Engine Optimization (SEO)

Pay Per Click is a service that you pay for when your ad is clicked. We have found, over the years, that we can generate immediate search results and conversion for our small business customers through the effective use of PPC. Small businesses don’t have big budgets, so we suggest that you start small and consult your Internet Marketing Consultant. It won’t cost you anything to set up your Ad Words account and to get your sponsored link (ad) on the SERP page. It only costs you when someone clicks on your link, and that is based on the bid price that you paid for it. Your dedicated Internet Marketing Consultant will assist you in selecting the appropriate key words and phrases for your PPC campaigns. How does Pay Per Click work? Search engines also allow you to set a budget on a daily, weekly or monthly basis, so you can manage your advertising expenses closely. With PPC advertising you can adjust your budget to your sales conversion rate, helping you determine how aggressively you want to invest in this part of your marketing mix. This will also keep you from going over budget or spending money on non-converting terms. One of the benefits of PPC that we have realized for our small business customers is the immediate response we can see from a well managed Ad Words campaign. Because of how PPC advertising works, you can get to the top of the SERP page with a minimal investment. This in turn means that you are likely to get immediate sales results as well. Making sure you get the right traffic from your PPC campaigns is very important. Your dedicated Internet Marketing Consultant will ensure that all of your PPC campaigns are as efficient and effective as possible. Using Analytics, they will track the various keywords and phrases that are being searched. They will determine which of your ads has the best response and which don’t, and whether or not you are getting any conversion (sales) from them. Armed with this information, your Internet Marketing Consultant can recommend the types of changes that will have an immediate positive effect on your PPC campaigns.

 

 

 

 

 

Did you know…

• 97% of consumers who shop locally search for local businesses online
• 50% of smartphone users who do a local search visit a store withing a day of their search
• 54% of smartphone users search for business hours
• 53% of smartphone users search for directions to a local store
• 50% of smartphone users search for the local store address
• 45% of tablet and computer users search for availability of products at a local store

The Websites that the search engine displays in response to their search are based on many factors.  At Cazbah we focus on

1.  Relevance – Has to do with the physical address, category, keywords, area code, zip code and anything else that would place your small business website in a reasonably close proximity to the person doing the search. Search engines know where you are when you do your search.
2. Authority – Involves the quality of the small business Websites that are provided in the search results. Things like domain authority and page authority – the weighting or score related to the number of established links to your site, the relevance and significance of the content on the site, and a host of other factors determine where your small business website will come up in the local search results.

Local Optimization is a vital marketing tactic for any small business that depends on local customers for their sales. It takes time and knowledge but, it will make your small business stand out above your competition, ultimately driving more traffic to your website and through your front door.

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Local Search

The days of sending out brochures and tri-fold mailers are over. Well, that’s not entirely true. You just threw a couple away this morning… Smart Internet Marketers know that there is a much better way to deliver their brand message and unique value to their target customers. A method that will consistently produce double-digit response rates! That better way is eMail marketing; sending targeted emails to a specific list of recipients. Email Marketing is the most effective way for you to establish and maintain regular and frequent contact with your existing and prospective customers. It is an ideal marketing medium for you to enhance existing customer relationships through loyalty programs or promotions. It’s a great way to increase awareness and promote your brand as well as generating new customers.

As with everything else that you do on the Web, there is a right-way to do it, and a wrong-way. Your Internet Marketing Consultant will ensure that you always do it the right way. We developed our first Email Marketing interface in 2001 and since then we have continuously improved our processes for ensuring our customers’ successful email marketing campaigns. Your Cazbah Internet Marketing Consultant will work directly with you to ensure that you are taking full advantage of Email Marketing as a principle part of your Internet marketing mix. They will provide you with expert advice on the right way to build an email list. Working with the Cazbah production team, they will design the emails and develop the email campaigns that will be sent to your targeted list of recipients. Utilizing the analytical tools within Cazbah’s Email Marketing interface, your Internet Marketing Consultant will track each email campaign down to the individual recipient. They will determine how many people received it, read it, how many read it more than once and who forwarded it to someone else. Your Internet Marketing Consultant can also see who clicked on the links in your emails and who visited your new website. Using the analytics function of your website they can also see where website visitors went and what web pages they looked at. Knowing that you are being effective with your Email marketing is all important. In a word, your Internet Marketing Consultant will tell you everything about your Email Marketing campaigns.

CAN-SPAM Act This is serious business. As we mentioned, there is a right way and a wrong way. If you do it the wrong way, you could get flagged as a Spammer, get severely fined or, end up on the wrong side of a lawsuit. Not good! Your Cazbah Internet Marketing Consultant will ensure that all of the email campaigns that we design and send on your behalf are in compliance with the CAN-SPAM Act.

 

 

 

 

 

 

 

 

 

 

 

 

 

With new Social Media applications popping up daily, it is important that we stay up to speed on the latest tools. Some of the utilities that we currently use include:

• Company Blog
• Twitter
• FaceBook
• YouTube
• Linkedin

Social Media builds community and promotes communication between your prospects, customers, community members and yourself. Of particular importance is the immediate feedback loop, or voice-of-customer (VOC) data, that can be gained through an effective use of Social Media. Of the thousands of different Social Media tools currently available, there are three basic types that should be a principle focus of any small business. Collaborative projects, such as the development of a company blog and the establishment of a micro-blogging presence, utilizing a tool like Twitter, are two of the first steps that any small business should take towards Social Media. The ability to easily share content online with your community of interested recipients is another benefit of Social Media. Many small businesses have product and service videos that they distribute to their prospects and customers. Using YouTube, the second largest search engine in the world, small businesses can put the right content in the form of videos, into the hands of their customers and community members. Social networking sites are online platforms that focus on building relationships among people who share interests, activities, backgrounds or real-life connections. Without a doubt, Facebook is the most widely used social networking platform in existence today. Another social networking platform that deserves attention is LinkedIn. Your LinkedIn profile page and your small business company page are used primarily for occupational networking, although they can also be useful for recruiting and business development.

These are just a few of the questions that will be answered by your Cazbah Internet Marketing Consultant. They are trained and qualified to integrate and use analytics to figure out who is using your website, how they got there and what they are looking at, among other statistics. Instead of guessing what you should do, Cazbah will give you the information and advice on exactly what to do in order to make your online business successful. One of the major benefits of Internet for small businesses is the ability to ‘see’ everything that is going on with their Internet Marketing activities, in real time. Analytics, which is the very thorough analysis and reporting of ‘ALL’ your activities on the Web, has revolutionized the way we market on the Internet. We now have a complete and instantaneous understanding of every conceivable metric associated with the traffic and other activities associated with your Internet Marketing. This gives us a tremendous ability to respond immediately to this data because we can evaluate it in-real-time, as it’s happening. Your Account Manager has the ability to report to you on ‘ALL’ of the numerous metrics associated with your new website.

Here’s a brief list:

• Total Website Visits
• Unique Visitors
• Page Views
• Pages Views per Visit
• Average Visit Duration
• Bounce Rate
• Percentage of New Visits
• Website Traffic Sources
• All Traffic
• Direct Traffic
• Referral Traffic

Search Activity

• Campaigns
• Search Engine Optimization
• Search Engine Queries
• Landing Pages
• Geographical Summary

AdWords

• Campaigns
• Keywords
• Matched Search Queries
• Day Parts
• Destination URLs
• Placements
• Keyword Positions

Social Traffic

• Sources
• Pages
• Conversions
• Social Plugins
• Social Visitors Flow

Your Cazbah dedicated Internet Marketing Consultant is an expert in the interpretation of these metrics and will help you understand the effectiveness of your Internet Marketing efforts, at a very detailed level. They won’t leave anything to chance and they understand that there is very little margin of error when it comes to the success of your small business on the Internet.

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Google Analytics Consulting

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