17 Things You Can Do Right Now To Improve Your Web Content

by Charles (Chaz) Broersma | Mar 1, 2021 | Blog, Blogging, Branding, Business Strategy, Content, Internet Marketing, Marketing, SEO, Small Business

    We’ve all heard that “Content Is King.” If you haven’t heard that before, then allow this to be your awakening. Nothing happens on the Web without quality content! Think about it, what brings a searcher to your site over a competitor’s? The...

Creating a Successful Retargeting Marketing Campaign

by Joe Garrigues | Mar 4, 2020 | Digital Marketing, Internet Marketing, Marketing, Small Business, Website

  A good remarketing campaign is like an affectionate dog. Hear me out…this will make sense, I promise.   A dog may lay around the house minding his own business, but the minute you pay attention to the dog, it’ll follow around for the rest of the day. Once that...

Look out for Google’s BERT Algorithm Update

by Joe Garrigues | Dec 11, 2019 | Business Strategy, Digital Marketing, Google Algorithm, Internet Marketing, SEO, SERP

    Everyone wants to be number one in Google search results. We work hard to compete in Google SERPs to gain coveted organic traffic and just when we think we may have the formula figured out on how to do so, Google alters their algorithm again. It seems...

How to Appear in a Google Answer Box When You’re a Small Business

by Melania Velasquez | Dec 4, 2019 | Business Strategy, Content Marketing, Internet Marketing, Marketing, SERP, Small Business

    Have you ever seen an “answer box” when searching on Google? Chances are you probably have. They’re usually at the top of a search page and they provide a direct answer to the query you typed in. Answer boxes have become prime real estate in that battle...

How to Track and Recover Shopping Cart Abandonment Rates

by Matt Smith | Nov 27, 2019 | Analytics, Business Strategy, Digital Marketing, eCommerce, Google Analytics, Internet Marketing, Sales, Website Analytics, Website Design

    For e-commerce and online retailers, completed purchases mean everything, especially if you’re a small business. However, many times small business retailers are unaware of their shopping cart abandonment rates in Google Analytics. This is an...