We’ve all heard that “Content Is King.” If you haven’t heard that before, then allow this to be your awakening. Nothing happens on the Web without quality content! Think about it, what brings a searcher to your site over a competitor’s? The answer: 1) How quickly your result popped up in Google and 2) The content in your result that matched their search query.
Despite all this, small business websites are often the most common culprits of weak site content.
Cazbah is here to change all that.
The Small Business Content Dilemma
Developing high-value, high quality content is a real challenge for any business because it takes time and money. It’s especially challenging for small businesses who have limited resources to commit to a content development plan.
Content is the delivery on the implied promise that you are making to your target customers. There are 2 salient points here: 1) You need to know who your ideal customers are and 2) you need to deliver on your implied promise that when someone searches and finds you, and makes their way to your website, they are going to find exactly what they are looking for.
Now more than ever, quality content is ESSENTIAL for small business success.
More and more people are turning to online shopping and research to find what they want. So, you can count on the fact that they will give their attention to the business that has the most updated website and the content that actually answers their questions and solves their problems. Will that be you or your competitor?
Your Content Marketing Game Plan
Content marketing is so much more than just slapping some words on a web page. You need to develop a content marketing plan where you outline specific actions, highlight certain topics, and target certain audiences.
You need to create quality content and you need to do it without fail. You need to create your web content with your target prospects and customers in mind, making sure that you have: 1) the right information available, 2) at the right times and, 3) in the right places.
If you don’t have time to work on and improve your web content yourself, that’s OK, you have options! You can work with an internet marketing company like Cazbah or you can hire freelance writers to create content pieces for you. But the main message here is, just because you don’t have time to do it yourself, doesn’t mean you can just sweep it under the rug.
Our Free E-book for You
With all this in mind, we’re providing you with our e-book 17 Things You Can Do Right Now To Improve Your Web Content in hopes that after reading it, you will have a definitive understanding for what you can do RIGHT NOW to improve your content on the Internet.
It should only take you a few minutes to read through this entire whitepaper. After doing so, you will come away with 17 actions that you can implement immediately. Even if you only choose to implement one or two of the ideas listed, you’ll still be way ahead from your competitors that think they can still slide by with their old content methods.
Good Luck and let us know how we can help you!