by Cazbah Staff | Aug 7, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business
Over the years, Pay-Per-Click (PPC) advertising on Google has become increasingly popular, and has been effective for many businesses. But, PPC campaigns are not the only option out there. Pay Per Impression (PPI) ads are still a relevant way to attract...
by Matt Smith | Jun 12, 2019 | Branding, Digital Marketing, Internet Marketing, Marketing, Small Business, Website
Once in awhile, I have clients who ask about changing their website domain name and rebranding their small business. In most situations, I wouldn’t recommend changing the domain name of an established site, particularly if the majority of your traffic is...
by Cazbah Staff | Apr 24, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business
When many people think of powerful brands, they think of the big guys like Ford, Apple, or Starbucks. While these may be massive international companies, this same type of brand recognition can be achieved on a local level by your small business. The importance...
by Olivia Broersma | Apr 8, 2019 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Marketing, Small Business, Website
Today I want to talk about how you can start taking steps towards building your business brand identity to last. Small businesses are up against a lot of competition from both big and other small to medium sized businesses to attract and retain customers, grow...
by Matt Smith | Mar 20, 2019 | Branding, Business Strategy, Content, Digital Marketing, Internet Marketing, Marketing, Sales, Small Business, Website
Your Unique Value Proposition (UVP) is what separates your small manufacturing business from your competitors. It’s what makes your small business stand out. If you don’t know what’s special about your small business and you don’t proudly declare and market...
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