by Dawn M. Smith | Apr 25, 2018 | Business Strategy, Content, Content Marketing, Marketing, SEO, SERP
If you own or operate a business, then you already know how important search engine optimization (SEO) is to your success. It’s likely you’ve already created a list of keywords you include in almost every piece of content for the internet. You also have...
by Olivia Broersma | Apr 16, 2018 | Digital Marketing, Internet Marketing, Search Engine Optimization, SEO, SERP
Before we can talk about advanced SEO strategies, we first need to understand the anatomy of a search result and where to do keyword research. Search result optimization is how you can ensure your pages rank well in SERPs and that they will actually be found be...
by Matt Smith | Jun 21, 2017 | Business Strategy, Content, Content Marketing, SEO, SERP
Real estate on search engine results pages (SERP) is becoming more and more competitive for organic results. Aside from the whole other discussion about the expansion of AdWords ads, a main contributing factor to the heightened competitiveness is search...
by Charles (Chaz) Broersma | Mar 10, 2011 | Business Strategy, Content, Digital Marketing, Internet Marketing, Search Engine Optimization, SEO, SERP
Search engines want relevancy in their results, period. Keep in mind that a search engine’s number one customer is its users. If a user has to sort through irrelevant and spammy results, they most likely won’t come back. You need to develop a keyword SEO...