by Olivia Casella | May 20, 2014 | Branding, Business Strategy, Digital Marketing, Internet Marketing, Small Business, Social Media
The main principle of a strong SEO strategy has always been to create high quality content that draws in readers, and encourages them to interact with your website. Now, social media is one of the most powerful tools available in the world of SEO. Entrepreneurs need...
by Charles (Chaz) Broersma | Nov 7, 2012 | Branding, Business Strategy, Customer Relations, Digital Marketing, Internet Marketing, Marketing, Small Business
It’s easy to hide behind a curtain and “let business be business.” However, focusing on being a more likable business can do a lot to enhance your reputation among your community members, customers, and employees. 1. Your About Us Section This is the one place on your...
by Charles (Chaz) Broersma | Feb 18, 2011 | Business Strategy, Digital Marketing, Internet Marketing, Social Media
More and more as I speak to clients about marketing and social media, they ask where they can access social media resources that will help them understand this medium better. I find myself sending links, blog posts, and videos from the same major social media...