More and more as I speak to clients about marketing and social media, they ask where they can access social media resources that will help them understand this medium better. I find myself sending links, blog posts, and videos from the same major social media sites time and again.
I thought it would be a good idea to list 7 solid social media resources here so you have all the options in front of you at once. When you dive into these websites, you will get a comprehensive look at both business and marketing resources, so you can see how the two relate. Of course, now there are hundreds of resources available for you to interact with and learn about social media. There’s everything from podcasts to blog articles available for you to take advantage of. So, browse the following list of some top social media and marketing resources and bookmark the best ones for you!
7 Social Media Resources to Stalk
Founded in 2005, Mashable is the popular source for news in social and digital media, technology, and web culture. Mashable is a news site reporting breaking web news, providing analysis of trends, reviewing new websites and services, and offering social media resources and guides. It has a wide audience because it providers coverage on a wide range of topics. So, if you want to be more informed about trending social media topics, but also other web based events, this is a good place to get all your information at once.
Chris Brogan consults and speaks professionally with Fortune 100 and 500 companies on the future of business communications and social software technologies. He publishes a semi-consistent blog and speaks at conferences often. I met Brogan while attending a social media seminar a while ago where he autographed his New York Times bestselling book Trust Agents for me. After reading it, I went from an interested bystander in social media to changing my career to internet and social media marketing. It was that profound for me.
Moz was founded in 2004 by Rand Fishkin and Gillian Muessig as an SEO consulting company. The company has grown into one of the most trusted resources for their SEO expertise and their quality SEO products and tools. Recently, Fishkin left Moz to start a new software company called SparkToro. Moz has some great (and free) tools like MozBar and Keyword Explorer available for you to use as well! They also have a channel called “Whiteboard Friday” discussing important marketing topics that we watch at Cazbah regularly. Apart from their SEO products, Moz also has a substantial blog and either attends or hosts conferences. Moz offers a more specific focus approach on SEO, though they do incorporate information and discussions about it’s effects on social media, search engines, and sharing as well.
HubSpot was founded in 2004 by Brian Halligan and Dharmesh Shah as a personalized marketing company. While HubSpot does specialize in Inbound Marketing, they are one of the best general resources for all things marketing. We at Cazbah use their products for business every day and we often cite their blog articles are references in our own blog posts. While they do market their own software for businesses, they also offer a substantial blog with topics on anything and everything having to do with marketing and sales (social media included). And, once you create an account, you also have access to great training videos, so you can take your understanding to the next level.
Neil Patel is a well-known sales and marketing guru in the business world. Over the years, he’s has several businesses and now works as a marketing consultant for other businesses to help them grow. He’s appeared as a speaker in some conferences and regularly updates his blog and YouTube channel. He also has a podcast titled “Marketing School” with Eric Siu (also a digital marketing leader), which feature short, 10 minute max episodes that give you the essentials of what you need to know.
Brian Dean is another well-know, and trusted source when it comes to the SEO, sales, and digital marketing realm of business. He’s the founder of Backlinko, a business dedicated to teaching others the skills, tips, and tricks he’s learned over the years. While his primary focus is on SEO, he does publish thorough blog articles and YouTube videos on a variety of topics that any business person will find helpful. He’s also been featured at conferences and in business podcasts as well. I’ve learned extremely valuable tips about page optimization from his posts and videos that I now use on a daily basis to increase the visibility of my website and webpages in search engines and social media.
I don’t mean to brag, but we at Cazbah publish valuable blog articles several times per week on our website and our various social media accounts as well. We’ve been in the business of assisting other small businesses online since 2001, and we’re not slowing down! We’ve come a long way since our beginnings and have continually refined our processes and internet marketing services along the way to continually focus on our customers’ individual needs. But don’t just take our word for it, see what our customers are saying too!
All the websites and individuals listed above are great resources for anyone looking to gain a better understanding of not just social media, but how marketing and business all come together collectively. If you’re not confident in your social media skills, take the time to research and learn because like it or not, that’s where you’ll find a large majority of your revenue and small business success.