In this time of uncertainty in our country, it’s imperative that small business owners take the necessary steps to “crisis-proof” their businesses. The Corona virus scare is taking a toll on businesses large and small. With mandatory closings and mandatory work from home policies now in place, many small businesses are feeling the strain of lower customer and new prospect traffic to their stores and online websites.
Unprecedented situations like these can leave small businesses scrambling and wondering how they’ll be able to pay their bills and stay afloat in the weeks to come.
COVID-19 may be restricting everyone to their homes, but it’s not stopping people from jumping online. In times like these, small businesses aren’t getting their normal foot traffic to their physical locations. That’s why, now more than ever, small businesses need to prioritize their online websites and search engine ranking abilities!
Don’t let a virus bring your business to the ground. Crisis-proof your business with these ESSENTIAL tips and actions:
Crisis Proof Your Small Business
Many small businesses are being thrown into uncertain territory and we don’t know for how long. If you’re a small business who’s had to close up the shop and send employees home, you’re most likely searching for answers on how your business can remain successful.
Granted, there can be no replacement for certain aspects of business. But, you can ensure that traffic to your website remains steady and your message is getting in front of your target audience.
Below is a list of various resources you can check out to help your small business website prosper during this time:
Using Long Tail Keywords
Being found online is all about choosing the right keywords. You need to target long-tail keyword phrases (keywords with three words or more) that are specific to your industry niche and that your target audience is already using.
Using more specific keywords means you’ll have less competition from big businesses trying to rank for more generic keywords and you’ll connect quicker with your ideal customers.
Here are some great Cazbah blog posts to check out, so you can make sure the keywords you’re choosing are actually adding value to your website:
- How to Research Long Tail Keywords for Your Small Business Niche
- Selecting Keywords for SEO (Long Tail and LSI Keywords)
- Hacking SEO: Using Low Volume Keywords to Gain Relevant Customers
- How to Do Search Result Optimization (Infographic)
Writing Quality Content
Once you settle on a good list of long tail keywords, you next need to develop quality content on your website so your target audience can find your website. The better your web content is optimized with your chosen keywords, the higher your results will rank in the SERPs (search engine results pages) and the more likely searchers will be to click your result.
Developing quality content is all about solving a searcher’s need or providing them with useful information. And, if you want your web pages to rank well, your content needs to be better than your competitors.
Check out these Cazbah resources to help you out:
- Attract Customers with This Content Marketing Strategy
- Content Marketing On a Shoestring Budget
- A Beginners Guide to Blogging and Content Marketing
Creating a Mobile Friendly Website
Since most everyone is quarantined in their homes during the Corona virus, that means you’re not getting any foot traffic to your store or physical location. If people can’t visit in person, that means they’ll search for your business using a desktop, a smart phone, or a tablet.
Every year, more and more people are using their smartphones to perform online searches. And their expectations for how fast your site should load, how easily they can find what they want, and how your site design fits on their phone is high. Having a mobile-friendly website is also a ranking factor Google uses now as well.
Is your website mobile friendly?
Google provides this handy tool for you to do a quick check: Mobile-Friendly Test
Use the tips and steps in these Cazbah blog posts to make your small business website mobile friendly:
- Improve Your Mobile Page Speed Now (With 8 Free Tools)
- Mobile-Friendly Websites Rank Higher On Google
Take Advantage of Social Media
Now that everyone is forced to limit their trips and stay home most of the time, that means they’re going to be online now more than ever. And where do people go for quick entertainment when they’re bored? Social media!
Creating a variety of social media profiles on various platforms will ensure that your small business message and brand reaches a large audience, and maybe even reaches some audiences you weren’t expecting.
Depending on the nature of your industry and the various demographics of your ideal target audience, small businesses have a wide variety of social media platforms to engage with. However, in today’s business culture, having a LinkedIn Business profile, as well as a personal LinkedIn account, is seen as almost an “essential”. From there, determine what social media spaces your customers and prospects are active on, Twitter, Facebook, YouTube, Instagram, Pinterest, Quora etc.
Social media is a great resource that allows your audience to engage with your business, your content, and your products or services in a new way that may be more convenient for them. As the modern world continues to push us toward more online interaction, small businesses need to take advantage of every online marketing resource they can.
Want to get started with social media? Here are some step-by-step Cazbah resources you can use:
- How to Use Social Media for Your Small Business
- 5 Tips To Get You Started With LinkedIn Social Media Marketing
- How to Find the Right Content to Post on Social Media Platforms
- Creating a Social Media Strategy That Works
The Cazbah Promise
As always, we at Cazbah remain dedicated to our customers and strive to serve you as best we can during this unprecedented time. Please explore the resources listed above and take the time to visit our website for more useful information on how you can grow and develop your online presence!
Now more than ever, small businesses need to focus on their small business websites! We will get through this and we will come out stronger.