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Why Having a Mobile-Friendly Website is More Important Than Ever

Mobile-Friendly WebsiteGoogle announced, “Starting April 21, 2015 we will be expanding our use of mobile-friendliness as a ranking signal.  This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results.”

We now have the freedom to communicate and work on any device in any location, the internet has ultimately transformed.  Mobile phones have certainly become the preferred tool in this arena, based on their seemingly unlimited apps and ease of use.  Now that mobile phones have exceeded PC internet usage, it only make sense that mobile-friendliness would be incorporated into the ranking strategy.  It is Google’s way of making sure they provide end users with the best internet experience possible in this area.

What does a Mobile-Friendly Website mean to you?

Google has confirmed mobile-friendliness will have an impact on search engine rankings in the upcoming months.  Many businesses have already incorporated a responsive and mobile-friendly web design as part of their Internet Marketing Plan.  The strategy behind this was to ensure their website was easy to view and navigate on smart phones, tablets and other devices.

Did You Prepare for Google’s Mobilegeddon?

If you’re uncertain whether your site is mobile-friendly, you can check by using Google’s Mobile Friendly Website Test tool.  A link to this tool, as well as other helpful resources have been provided below.

 

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