by Matt Smith | Dec 27, 2017 | Blogging, Content, Small Business
Good writers don’t just write, they write for an audience. If you want your content to gain traction, you need to know who you’re writing to. Writing is both an art and a science, and the science part comes in when figuring out who your audience is....
by Matt Smith | Dec 13, 2017 | Content, Content Marketing, Marketing, Website, Website Development
The vitality of online presence to your brand and business cannot be underestimated. Your site serves your business much like a storefront. It should be able to sell your business to the customer from the minute their eyes land on the page. In a...
by Matt Smith | Nov 27, 2017 | Content, Content Marketing, Email Marketing, Email Open Rate, Marketing Data
Email marketing is still an effective strategy, but anyone who does it must implement tactics to improve the email open rates. Open rate or, read rate is, of course, the percentage of people who actually open the emails and engage in them instead of deleting or...
by Matt Smith | Nov 7, 2017 | Business Strategy, Content, Internet Marketing, Link Building
One of the most misunderstood aspects of SEO is building links. Too many people engaging in SEO view link building as an exercise in quantity over quality. They go out and try to get as many links back to their website as possible. This could have the opposite...
by Matt Smith | Oct 13, 2017 | Content
Content creation continues to be at the heart of many website issues for small businesses. Without quality content, a website is going to struggle to compete in the online marketplace. Considering the resources involved in either outsourcing or hiring in...