A few months ago, I wrote a blog post explaining the benefits and best practices for email marketing campaigns. Of course, there is a wide variety of email campaigns these best practices should be applied to. Some campaign types include welcome emails, dedications, newsletters, digests, lead nurturing emails, transactional emails, business anniversaries, shipping confirmations, change in services/passwords and more. Since every business owner has the desire to increase their revenue, this post will focus specifically on utilizing transactional email marketing campaigns to boost the bottom line.
What are Transactional Email Campaigns?
Transactional email campaigns are used to trigger the customer to complete a specific action. This is opposed to emails that are simply informative or provide some sort of status update. Here are a few ways to best utilize Transactional Email Marketing Campaigns:
- Promotions, Discounts & Coupons
- Order & Shipping Notifications
- Low Inventory
- Seasonal Clearances
- Current & Additional Services
- Membership Renewal Notices
- Items in Shopping Cart Reminders (when customers abandon the cart)
- Product Reviews After Purchase
- Inactive Customer Emails
- New Product Lines
- Product Improvements
What are the Benefits?
There are many advantages that come along with the transactional email marketing campaigns. One would be the fact that these customers already know your company and who you are. This familiarity can often lead campaigns to experience fairly high open and click-through rates.
Now that you have your customers’ attention, the next step is to make sure you are delivering the right message. Take the time to categorize, divide, and segment your customer email lists. This will ultimately give you the ability to be very specific with your offering(s) as you target a specific group, or send a campaign that will be of interest to the entire customer base.
Contact Us today with any questions pertaining to Utilizing E-Newsletters & Email Marketing Campaigns or Transactional Email Marketing Campaigns.