As a business owner, it is important to not only ask, but to learn how customers are accessing information about your business. The internet has indeed influenced this a great deal over the years. Now with iPads, tablets, and mobile phones that act more like mini computers, the change in buying and researching patterns is on the rise! Consumers use these devices nearly every day to quickly access information and shop online.
Is your small business website user friendly? Do you know how to make your website mobile responsive? If it’s not, there’s a good chance you’re missing out on gaining more customers and keeping prospects on your site. Take a look below to learn how to make your website mobile responsive and check your mobile metrics in your Google Analytics account, so you never miss out on a potential prospect again!
How to Make Your Website Mobile Responsive
According to Statisca.com, 207.6 million people performed internet searches on a mobile device. By 2020, mobile traffic is expected to increase to 221 million searchers performing mobile searches.
How do you maintain visibility and stay ahead of your industry competitors? First, you need to understand the importance of a modern website and the techniques you can use to make your website mobile responsive.
Mobile search isn’t a theory of the future, it’s a reality right now! Most likely your customers have already tried to search for your website using their phone or tablet, and that trend will only continue to increase as the years pass. Having a mobile friendly website design is an essential marketing tactic that small businesses need to adapt to in order to stay relevant to their target audience.
Here are a few methods you can use to make your website mobile responsive and mobile friendly:
- Use JPEG image files instead of PNGs or GIFs (JPEGs load faster while still retaining high quality)
- Test out how your web page looks on different sized screens
- Make sure to include white space
- Avoid use of moving graphics or auto-playing videos (this slows down your page load time and is distracting to users)
- Use a minimal, clean website design
- Make sure your website supports both Android and iPhone, and can be accessed using all types of browsers (Safari, Google, Bing, FireFox, and Yahoo)
- Install the AMP plug-in on the backend of your web pages (AMP pages focus on loading content first, so your pages load faster)
Checking Mobile Optimization in Google Analytics
Luckily, you don’t have to go into your website mobile optimization process blind. Google Analytics provides you with some amazing tools, data, and charts you can access to help you maintain a mobile responsive small business website. If you don’t have an Analytics account set up for your business yet, I highly recommend you get started setting one up. Nowadays, Google Analytics is an essential marketing tool for every business.
Google Analytics has a section where you can check what type of devices are being used to browse your website (like desktop, tablet, or mobile), and more specifically type of cell phones your web visitors are using (like iPhone, Google Pixel, Samsung Galaxy etc.)
How to View Mobile Metrics in Google Analytics:
1. Log into your Google Analytics account
2. Navigate to “Audiences” and then click “Technology” from the drop down menu. You’ll see “Browser & OS” and “Network” in the drop down menu. In these sections, you’ll be able to see your mobile website metrics on the most popular browser systems (like Google, FireFox, Safari etc.) and the most common networks your web visitors are using.
3. Underneath “Technology”, you’ll see “Mobile” in the drop down menu. Under “Mobile”, you’ll see “Overview” and “Devices”. Browse through both of these sections! The “Overview” and “Devices” sections will give you data how many searchers are using desktop, mobile, or tablet to search your website and what devices they’re using (like iPad or an iPhone).
Knowing this type of mobile data will help you create an effective mobile optimization plan for your website, so you can make sure your target audience can properly navigate through your site. You need to prioritize good website design and development if you want your website to be mobile responsive. This will help you avoid issues such as visitors bouncing off your site due to pages taking too long to load or because visitors can’t see the images and content on the page.
As mobile search becomes a more popular medium, small businesses need to make an effort to adjust their websites accordingly.
A well-designed website is an essential, customer attraction asset for your small business. Treating it as such will only benefit you, as well as your online audience. Take some time to review the steps and tips above on how to make your website mobile responsive so you can get the best return from it.