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Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is often viewed as something akin to digital magic. Many people think if they hire the right organization who specializes in SEO, all it takes is a little fairy dust on their website to achieve first page rank on Google for all the keywords they feel are important.

Not exactly.

In the early days of websites and SEO, it was not hard to trick the search engines with dishonest “black hat” tactics. Since then, all the top search engines have updated their algorithms to recognize, and subsequently combat black hat SEO. Google’s Penguin and Panda updates represent two of the more notable and effective efforts to rid their search results of these black hat techniques.

So what does work? The same thing that has worked for hundreds of years in the real world; your Brand Message and Unique Value.

What is a small business to do then? The first step is to work with someone who understands search engine best practices, and can effectively utilize your website to get your Brand Message and Unique Value in front of your prospects and customers online.

At Cazbah, we accomplish this by showing you how to develop good Content, give that content Visibility, then Measuring the performance of that content.

Content, Visibility, and Measurement are the focus of the Cazbah SEO strategy:

ContentSEO_Blog_1

Think about it for a second. Why do you go to someone’s website? It’s probably because they have the right product or service for the right price, or they have the unique information you need to make your buying decision. You would be surprised to see how many websites have neither, yet still expect to get excellent search engine ranking for their website.
With the Cazbah Advanced or Ultimate programs, your IMC (Internet Marketing Consultant) will show you what content on your site is the most important, and how to go about developing that content in a way that gives your company the best possible chance of being found in the search engines.

 

Visibility

SEO_SERP_1Once you have great content, we make sure it can be found. Having it visible to the search engines, and other important websites on the internet, is very important. Here are some of the things we do to give your content visibility:

  • Sitemap submissions with Google and Bing
  • Keyword research
  • On-page Search Engine Optimization (SEO)
  • Local Optimization
  • Email Marketing
  • Article/Blog submissions
  • Pay Per Click Advertising
  • Directory Submissions
  • Press Releases
    and more…

Measurement

SEO_Analytics_1Once your content is visible on the internet, how do you know if it’s performing for you? Knowing what to measure makes all the difference. Your IMC will help you identify your KPIs (Key Performance Indicators), so you know what to measure.
Maybe it is sales. Perhaps a quote request, document download, or even a phone call. It very well may be all of those things! Your IMC will work with you to identify and measure the right KPIs, so you know if your website and SEO strategy is working.
Cazbah uses Google Analytics and a host of other analysis tools to help us measure the performance of your KPIs and your website overall. Every month, your dedicated IMC will review both short and long term data in order to have a complete view of your performance online.
Truly understanding performance can take some time. However, Cazbah knows how to turn the data from your website into actionable information, enabling you to get the most out of your online presence.

Your website has a voice.  It is the voice of your customer.  Are you listening? Your Cazbah IMC is eager to introduce you to your website customers. Contact us today and start taking advantage of the internet as your primary digital marketing medium.


 

Search Engine Optimization Articles by Cazbah

Content Creation with Answer Boxes in Mind

Real estate on search engine results pages (SERP) is becoming more and more competitive for organic results. Aside from the whole other discussion about the expansion of AdWords ads, a main contributing factor to the heightened competitiveness is Google’s increasing...

Avoid A Disaster When Changing URLs

For every business owner, there inevitably comes a time when you need to change the URLs on your website. Changing URLs can be a total disaster when done incorrectly. You could potentially lose domain authority, organic rank can suffer, and ultimately see large...

How to Optimize for Local Search in 2016

Local search engine optimization isn’t just for mom and pop shops anymore, practically any business can take advantage of the benefits. Phone books use to be the go-to resource for local business listings, but computers, smartphones and tablets have changed things for...

The 4 Most Common Internet Marketing Excuses

Stop Making These Internet Marketing Excuses   /ik' skyooz/ - verb If the title of this post caught your eye, perhaps you’ve made Internet Marketing excuses, or you’ve heard excuses from your colleagues in business, about why you or they aren’t taking full...

Escaping a Local Listing Nightmare

The importance of having correct and consistent business listings across the web is no secret. What’s often neglected by small businesses though, is the addressing of duplicate or incorrect business listing profiles. While this doesn’t sound too threatening or worth...

Look out for Google’s Quiet Algorithm Update

Everyone wants to be Number ONE in Google search results. Articles written here have explained before why that may actually not be the best thing for your business. However, we work hard to compete for ranking in organic google search on terms related to our...

Google Answer Boxes: What’s your answer?

Have you ever seen an “Answer Box” when searching on Google?  Chances are you probably have.  They come in many forms - graphs, pictures, text, etc.  Answer boxes are designed to give you an immediate answer to your question.  Here is what you get when you ask the...

Make a List and Check it Twice: How to Gain SEO Focus

Many small businesses that have a large number of products on their ecommerce site struggle to figure out which of those products they should spend their limited time optimizing. If you have hundreds or maybe thousands of products on your site, trying to perfectly...

Search Engine Wars

This is a monumental month. On December 18th, After a decade, Star Wars will come to dominate the lives of another generation of children. At Cazbah, we manage a lot of small and medium businesses, who inevitably have to compete with some of the big corporations of...

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