Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is often viewed as something akin to digital magic. Many people think if they hire the right organization who specializes in SEO, all it takes is a little fairy dust on their website to achieve first page rank on Google for all the keywords they feel are important.
In the early days of websites and SEO, it was not hard to trick the search engines with dishonest “black hat” tactics. Since then, all the top search engines have updated their algorithms to recognize, and subsequently combat black hat SEO. Google’s Penguin and Panda updates represent two of the more notable and effective efforts to rid their search results of these black hat techniques.
So what does work? The same thing that has worked for hundreds of years in the real world; your Brand Message and Unique Value.
What is a small business to do then? The first step is to work with someone who understands search engine best practices, and can effectively utilize your website to get your Brand Message and Unique Value in front of your prospects and customers online.
At Cazbah, we accomplish this by showing you how to develop good Content, give that content Visibility, then Measuring the performance of that content.
Content, Visibility, and Measurement are the focus of the Cazbah SEO strategy:
Think about it for a second. Why do you go to someone’s website? It’s probably because they have the right product or service for the right price, or they have the unique information you need to make your buying decision. You would be surprised to see how many websites have neither, yet still expect to get excellent search engine ranking for their website.
With the Cazbah Advanced or Ultimate programs, your IMC (Internet Marketing Consultant) will show you what content on your site is the most important, and how to go about developing that content in a way that gives your company the best possible chance of being found in the search engines.
Once you have great content, we make sure it can be found. Having it visible to the search engines, and other important websites on the internet, is very important. Here are some of the things we do to give your content visibility:
- Sitemap submissions with Google and Bing
- Keyword research
- On-page Search Engine Optimization (SEO)
- Local Optimization
- Email Marketing
- Article/Blog submissions
- Pay Per Click Advertising
- Directory Submissions
- Press Releases
Once your content is visible on the internet, how do you know if it’s performing for you? Knowing what to measure makes all the difference. Your IMC will help you identify your KPIs (Key Performance Indicators), so you know what to measure.
Maybe it is sales. Perhaps a quote request, document download, or even a phone call. It very well may be all of those things! Your IMC will work with you to identify and measure the right KPIs, so you know if your website and SEO strategy is working.
Cazbah uses Google Analytics and a host of other analysis tools to help us measure the performance of your KPIs and your website overall. Every month, your dedicated IMC will review both short and long term data in order to have a complete view of your performance online.
Truly understanding performance can take some time. However, Cazbah knows how to turn the data from your website into actionable information, enabling you to get the most out of your online presence.
Your website has a voice. It is the voice of your customer. Are you listening? Your Cazbah IMC is eager to introduce you to your website customers. Contact us today and start taking advantage of the internet as your primary digital marketing medium.
Search Engine Optimization Articles by Cazbah
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