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How to Increase Page CTR (The Little Things You Forgot to Do)

how to increase page ctr


How many times have you received an email promising increased search engine rankings for your website in the last month? If you dig through your spam folder you’ll probably find at least a handful. The main question is, “How do I increase page CTR?”. The answer can be a number of different things, but the end result is providing the user with what they are looking for.



Rank and Click Through Rate


Most people are savvy enough to understand that obscure promises to boost website rank to the top of Google are false. Let’s say that it does though – you hand a large pile of money to somebody who promises to make sure you are “Number one on Google.” Next thing you know, you really are at number one on Google, somehow.


Don’t forget the fact that Google displays different results to users based on a myriad of personalized variables (even ‘number one’ for a particular search isn’t always in that position for everyone depending on user search history, etc.).


So, now you’re number one on the search results, but suppose you haven’t seen a significant bump in traffic. That is when click through rate needs to be reviewed. You can show up a thousand times on the first page search results, but if the CTR is 2%, you still only got 20 clicks from that great ranking. Top ranking alone doesn’t ensure viewers will actually want to click on that result. A lot of factors come into play and there’s a lot you can do to boost the CTR of your pages.


The following are a few practical ways you can increase your click through rate on results pages.



How to Increase CTR


There’s a lot that goes into boosting CTRs, but that also means you have ample opportunities to find the right combination of methods that works best for your business.









Keep your eye on the prize. Getting a high ranking for a keyword is only valuable if you are also able to get a high click through rate for your page and take advantage of your placement in the SERP.



Manage Your Bounce Rate


If your CTR is in good shape, the next step you should consider is bounce rate. Reducing the amount of bounces and pogo-sticking (clicking a search result and immediately clicking the back arrow after getting to the page) is equally, if not more important to Google than your organic click through rate.



Google strives to provide the best results for their users and if your particular page has a high bounce rate, it tells the search engine that it’s actually not helpful to searchers. As a result, Google will rank you lower and lower in results pages in an effort to bring stronger pages towards the top position.


You should also want to provide your customers and searchers with the best information possible, so make sure you’re choosing the right keywords and producing long form content that adequately addresses your topic and gives the reader enough information. You need to keep your viewers on the page and give them a reason to stay. Adding images, charts, and links (in addition to thorough content) are just a few easy ways to keep viewers on your page longer to reduce bounce rate.



In Conclusion


Top position SERP ranking means nothing to your small business if you can’t get searchers to click on your page and then stay on it. There are several ways to ensure your result receives high click through rates and low bounce rates, while providing the best information to your potential customer. You may have to go through a trial testing period and try a variety of different methods before you start to see positive changes, but I guarantee that if you follow the tips listed above you’ll see your rank position and CTR increase and your bounce rate decrease.

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