Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is often viewed as something like to “digital magic.” Many people think if they hire the right organization who specializes in SEO, all it takes is a little fairy dust on their website to achieve first page rank on Google for all the keywords they feel are important.
That’s not exactly how it works.
In the early days of websites and SEO, it wasn’t hard to trick search engines with dishonest “black hat” SEO tactics. Since then, the top search engines have updated their algorithms to recognize and combat “black hat SEO.”
So what does work?
The first step is to work with someone who understands search engine best practices and can effectively utilize your website to get your brand message and unique value in front of your prospects and customers online.
At Cazbah, we accomplish this by showing you how to develop comprehensive content, how to give that content visibility and then measure the performance of that content.
Content, Visibility, and Measurement are the focus of the Cazbah SEO strategy:
Content
Think about it for a second; why do you go to someone’s website? It’s probably because they have the right product or service for the right price or they have the unique information you need to make your buying decision. You would be surprised to see how many websites have neither and yet still expect to get excellent search engine ranking for their website.
With the Cazbah Advanced or Ultimate programs, your IMC (Internet Marketing Consultant) will show you what content on your site is most important and how to go about developing that content in a way that gives your company the best possible chance of being found online.
Visibility
Once you have great content, we make sure it can be found by your specific target audience. Having it visible to the search engines, and other important websites on the Internet, is very important. Here are some of the things we do to give your content visibility:
- Sitemap submissions with Google and Bing
- Keyword research
- On-page Search Engine Optimization (SEO)
- Technical SEO
- Local Optimization
- Email Marketing
- Article/Blog submissions
- Pay Per Click Advertising
- Directory Submissions
- Press Releases
and more…
Measurement
Once your content is visible on the Internet, how do you know if it’s performing for you? Knowing what to measure makes all the difference. Your IMC will help you identify your KPIs (Key Performance Indicators), so you know what to measure.
Maybe it is sales. Perhaps a quote request, document download, or even a phone call. It very well may be all of those things! Your IMC will work with you to identify and measure the right KPIs, so you know if your website and SEO strategy is working.
Cazbah uses Google Analytics and a host of other analysis tools to help us measure the performance of your KPIs and your website overall. Every month, your dedicated IMC will review both short and long term data in order to have a complete view of your performance online.
Truly understanding performance can take some time. However, Cazbah knows how to turn the data from your website into actionable information, enabling you to get the most out of your online presence.
Your website has a voice. It is the voice of your customer. Are you listening? Your Cazbah IMC is eager to introduce you to your website customers. Contact us today and start taking advantage of the internet as your primary digital marketing medium.
Search Engine Optimization Articles by Cazbah
How Often Should You Update Your Website Content?
Your website is your greatest asset online. While there’s not a specific, proven formula for how often you should update or change your website, there are questions you can ask to deduce how often you should update your website content.
The Retailer’s Guide to Product Page SEO
If you’re a small business retailer, you know that creating and then maintaining your product page seo can be a daunting task. Every page requires something new so it can be found in an individual search query. Here are some steps to follow to better optimize your products search engine and social media traffic:
The Small Business Guide to Local Search Optimization
Local search optimization is one of the easiest ways to gain repeat customers for your business because you can target your regional area. Many small businesses are so preoccupied with expanding their market beyond their local presence that they often overlook the potential gold mine they’re sitting on.
5 Common SEO Misconceptions That Still Exist
There are many SEO misconceptions about how to rank best on SERPs because SEO is always changing and new algorithms are always altering ranking criteria.
Here are five of the most common SEO misconceptions I often hear:
Topic Clusters and Pillar Pages: The Newest Face of SEO
If there’s one lesson you learn after a short time in the game it’s that SEO always changes. Though keep in mind that quality content never goes out of fashion. It’s the manner in which the content is presented that often changes. So what’s the update this year? Topic clusters gathered around pillar pages.
Maximize Your Content Traffic with Google Related Searches
If you own or operate a business, then you already know how important search engine optimization (SEO) is to your success. While you may have done your research, here’s one aspect you may have overlooked: Using Google related searches to drive more traffic to your website.
What Personalization Means for SEO SERPs
Search engine optimization (SEO) is facing new challenges in the age of personalization. As the modern online consumer begins to demand more personalized service from the companies they patronize, the idea of a personalized SEO SERP is becoming more prevalent.
How to Do Search Result Optimization (Infographic)
Before we can talk about advanced SEO strategies, we first need to understand the anatomy of a search result and where to do keyword research. Search result optimization is how you can ensure your pages rank well in SERPs and that they will actually be found be searchers.
4 Small Business Reputation Management Tools
The reputation of any small business can mean the difference between a booming business or a going-out-of-business sign on the door. These reputation management tools will help you maintain your brand name on the web and build your customer relations.
11 On Page SEO Factors You Need to Pay Attention To
The point of having an internet presence is to help and educate searchers on your business, your topic, or your industry. But, before your content can reach out to a viewer, they need to be able to find your content page. That’s where on page SEO factors come into the picture.