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Content Marketing Strategy for E commerce Websites


One of the biggest challenges with online marketing today is content creation. My goal here is to provide you with a few quick and easy guides on how to write good content for your website. Since content is needed in various areas of a website, I’ve decided to break it down and focus on specifics areas.


Part 1 of my Content Marketing Guide is focused on writing product descriptions that will drive customers to your E commerce website. I’ve seen a number of small businesses truly struggle in this area. However, by following these simple steps, you’ll find that writing product descriptions is easier than you think.


As we all know, the product description can either make or break a sale. You want to provide good, relevant and unique content regardless of how simple or complex a product may be. There are six things I want you to keep in mind whenever you’re writing product descriptions for your website: who, what, where, when why and how.



Product Page Content Marketing Plan



Product Page Content Marketing Strategy


Once you have a better understanding of who your customer is and their needs, you can start to focus on the best way to present information on your website. As a marketing consultant, I’ve always encouraged small business owners to provide a clean image, brief description and or bullet points along with a CTA (call to action) above the fold. Other details can be included within the page as well; however, keep in mind you want to avoid anything that may distract or lead the user away from the page.



In Conclusion


Still have questions regarding product page content marketing? Or do you have any ideas for writing content for eCommerce websites? Feel free to post in the comment area or use the form to the right.

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