What Do I Write About in My Blog?
My products & services, RIGHT? Better not.
Your company blog content is a great way to communicate with your potential and current customers. It’s a way to give them the news they are interested in. Reading about the best features of products A, B, and C can easily be done via your website, but for a blog post, can be really boring if done too often.
The common question I hear from my clients is, “So what DO I write about?”
I recently came across a blog by Urban Outfitters – a retail clothing store. They are making the UO Blog thee Go-To Place for current fashion trends. They are writing about fashion from all over the world – not just their own store. Their focus seems to be: what else do our customers want to know? They are writing about things that their clientele care about, in this case, looking cool and wearing the latest trends.
UO’s blog content considers the consumer instead of focusing on specific products. Their content is updated often, which makes people want to come back for more. Don’t be taken aback by UO’s choices of clothing in the photos, videos, and set up. It is uniquely designed to target a specific audience. Great work UO. They seem to know their customers well.
But you’re a small business that can’t spend the time or money investigating and traveling and researching. What is your blog about, then? If you go back to Urban Outfitters’ focus, it’s simple: what else do our customers want to know?
Do you get phone calls from customers asking questions about how to fix something, how to determine the correct size, what are the best ways to use a product? Take the answers you provide over the phone and write about them.
Do a little research on Google to enhance your content, and wallah! You have a great post with little effort. Write about the latest updates in your industry, the trends; the big news. Write about what is going on within your business location – remodeling? A party? A promotion? A new hire? The owner’s hobby? The list goes on and on.
You are an expert already, just write it down.
Where do you get the inspiration for your blog? Write back we would love know.