Search Engine Optimization (SEO)
Search Engine Optimization is the process of improving a website for better visibility in a search engine’s natural rank (non-paid) search results.
SEO involves strategic tactics including keyword research and analysis, content creation, HTML manipulation, and backlinking to enhance the authority and relevance of a particular website. Think of SEO as an umbrella term for any action you can take on a website that has to do with keyword optimization and rank.
Despite what you may have heard, there are no shortcuts to good SEO, it’s not a “one and done” process. Cazbah’s SEO process is a well-defined, interdependent and sequential set of steps that are required in order to achieve desired results. Using a variety of different SEO tools, your IMC (Internet Marketing Consultant) will determine the appropriate keywords you should be using to optimize your new website and marketing methods in order to attract the right visitors to your site.
Content, visibility and measurement are the focus of the Cazbah SEO strategy. Content is the delivery on the implied promise that you are making to your target audience, your ideal customer really. And that implied promise is that you have the answer to the question or problem they are looking to solve. Generally speaking, you have between 4 – 8 seconds to deliver someone to exactly what they are looking for, or they are gone!
Once you have great content, we make sure it can be found by your specific target audience, that’s where SEO and keyword optimization come into play. Cazbah’s SEO process ensures that your results will be found in Google’s SERPs (Search Engine Results Page). Once your content is visible on the internet, you need to know if you’re getting any return on your investment. Your IMC will help you identify your KPIs (Key Performance Indicators), so we know what to measure and track in Google Analytics.