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Ward Apparatus, LLC

About Ward Apparatus

Ward Apparatus, LLC. specializes in providing targeted service and manufacturing the finest emergency vehicles available in the fire industry. Cazbah created a new website for Ward Apparatus, LLC. to bring their business online, allowing them to expand their customer reach and increase their brand awareness.

Category

Commercial Service Vehicle Manufacturing

Application

Content Marketing | SEO | Website Design

Project Overview

When Ward Apparatus came to Cazbah, they had just acquired a business and needed a brand new website so they could start marketing their vehicles and services online. Because Cazbah currently maintains three of their other company websites, continuing to trust Cazbah was a no-brainer. The Cazbah team partnered with Ward Apparatus to understand their branding guidelines to create a consistent design theme across all their family company websites. A clear website infrastructure was included to allow customers to easily navigate to the product or service page they wanted to create an efficient conversion process.

Cazbah uses a combined approach of content development and consistent SEO work to improve targeted pages on the new website. By researching valuable industry keywords and then including them in enriched page content, Cazbah helps the Ward Apparatus website to increase its ranking in SERPs while also ranking for a variety of new keywords. Dedicated SEO work and regular content development enable the Ward Apparatus to remain competitive in their industry and become a leader in attracting new visitors to their website.
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